Learn basics of working as a Microfinance Marketing Manager
Microfinance is a general term to describe financial services to low-income individuals or to those who do not have access to typical banking services. Microfinance is also the idea that low-income individuals are capable of lifting themselves out of poverty if given access to financial services. While some studies indicate that microfinance can play a role in the battle against poverty, it is also recognized that it is not always the appropriate method and that it should never be seen as the only tool for ending poverty.
The job of a Marketing Manager is to determine the demand for products and services offered by a firm and its competitors and to identify potential customers. He or she is also responsible for developing pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Also overseeing product development and monitoring trends that indicate the need for new products and services is something that Marketing Managers need to do.
After the successful completion of this course, you should be in a better position to:
- know what microfinance is.
- know what marketing of micro-finance entails.
- appreciate the activities required for marketing micro-finance products.
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