Learn basics of working as a Microfinance Marketing Manager

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Accounting finance

Course introduction

Microfinance is a general term to describe financial services to low-income individuals or to those who do not have access to typical banking services. Microfinance is also the idea that low-income individuals are capable of lifting themselves out of poverty if given access to financial services. While some studies indicate that microfinance can play a role in the battle against poverty, it is also recognized that it is not always the appropriate method and that it should never be seen as the only tool for ending poverty.

The job of a Marketing Manager is to determine the demand for products and services offered by a firm and its competitors and to identify potential customers. He or she is also responsible for developing pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Also overseeing product development and monitoring trends that indicate the need for new products and services is something that Marketing Managers need to do.

Course objectives

After the successful completion of this course, you should be in a better position to:

  • know what microfinance is.
  • know what marketing of micro-finance entails.
  • appreciate the activities required for marketing micro-finance products.

Skills developed

  • Financial controlling   Skilled
  • Course modules

    Module 1
    What is microfinance?

    Be a true friend

    You probably know people who are looking for employment and would be keen to learn these skills. Be a true friend and share with them!

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    Comments (9)

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    John | April 18, 2019 11:51

    Very important indeed!


    Mujuzi | April 04, 2019 18:11

    Thank you


    Emma | June 30, 2018 15:08

    Since Microfinance aims at meeting the needs of the poor the Microfinance Marketing Manager must make an analysis of the priorities of the people in order to provide what is in line with their needs.


    Lizzie | May 31, 2018 08:40

    microfinance banks has really save the lives of the poor/low income earners in Africa, we have many successfully stories especially around women and youth. microfinance marketing manager need to go to the grass root and meet the people who are living in poverty and inclusion, and am sure you will touch the lives of many.



    Bernard | September 30, 2017 12:33

    Brief and precise to the point.
    The course covers all the important aspects of Microfinance which is a must indulgence for the African and Asian continents where our per capita income is low. We have to learn how to survive the harsh economic times the world is going through. This we can do by extending a helping hand to our sisters and brothers through Microfinance.


    ISHAKU BULAMA | July 15, 2017 17:35

    Ishaku Bulama Kwari

    Default profile photo 50

    Sarjen | July 09, 2017 07:32

    Because low and poor people have a variety of needs, it is your duty of the Microfinance Markerting Manager to know a niche that your firm is serving.


    Eric | June 30, 2017 07:17

    Thank you.

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