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Course

The basics of ethnographic fieldnotes

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Course introduction


Are you interested in conducting an ethnographic study? A very important tool in ethnographic fieldwork is taking notes. This course will teach the basic techniques and guidelines of taking ethnographic fieldnotes. 

Make sure to also check out the course Introduction to Ethnographic Research for further insight on carrying out research.

This course is suited, but not limited, to researchers and marketing professionals.

Course objectives

At the successful conclusion of this course, you should be in a better position to:

  • Appreciate the importance of taking quality field notes while carrying out a research. 
  • Appreciate how fieldnotes can be utilized in carrying out Ethnographic research.

 

Skills developed

  • Ethnography   Beginner
  • Course modules

    Module 1
    Taking fieldnotes

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