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THE BCG BOX

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Accounting finance

Course introduction

HOW TO EVALUATE COSTS AND BENEFITS
 

In the 1970s, the Boston Consulting Group developed a method for assessing
the value of the investments in a company’s portfolio. The four-field matrix
distinguishes between four different types of investment:
 

Skills developed

  • Analytics   Beginner
  • Course modules

    Module 1
    Cash Cows
    Module 2
    Stars
    Module 3
    Question marks or problem children
    Module 4
    Dogs

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