Web analytics basics
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Course introduction
Ever wondered how improvements or changes are made on websites on the internet? Web analytics is the measurement, collection, analysis, and reporting of internet data with the purpose of optimizing web usage. This 15-minute introductory course will teach you the basics of web analytics: Why it is important, how to get started and how to measure your campaigns. In conclusion, you will get some tips on how to make the most out of our web analytics data.
This course is suitable, but not limited, to web analytics professionals and students.
Course objectives
By the successful conclusion of this course, you should be in a better position to:
- Understand what Web analytics is and why it is important.
- Appreciate how to use Web Analytics tools.
- Appreciate how to use web analytics to improve your online presence.
Skills developed
Course modules
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