Director, Digital Success

Requirements

• Cross-functional leader partnering with many teams (Marketing, Product Growth, Data, CS, Digital, Ops)
  
• Deep experience with email campaigns, in-app experience webinars/events, and certifications
  
• Customer engagement experience (has been in Sales, CS, etc. vs. pure marketing automation background)
  
• Analytical, metrics-driven with A-B testing and proving Digital value
  
• 3-4 years experience managing people
  
• Strategic thinker, demonstrating by establishing plans, executing, and measuring effectiveness
  
• Gritty, proven with results
  
• Demonstrated progressive experience with Digital Programs, Customer Marketing, or related experience with a technical SaaS or subscription software service
  
• Demonstrated progressive customer success experience leading relevant teams (Customer Success Managers, Account Management, Customer Marketing, Demand Gen) and/or operations
  
• Experience with defining and leading digital engagement strategies (i.e., digital journey creation, content marketing, etc.)
  
• Experience with software development tools, practices, and methodologies is a plus
  
• Experienced leading cross-functional initiatives in mid-sized or large organizations (i.e., 1000+ employees)
  
• Management experience with a team of at least 5 team members
  
• Experience with digital engagement approaches and methods (i.e., Digital Customer Success / tech touch, Digital Marketing)
  
• Strong verbal and written skills with a strong ability to articulate and communicate strategies and plans
  
• Demonstrated success with cross-functional coordination, including planning, execution tracking, decision making, and OKR management
  
• Ability to use GitLab
  
• Ability to learn GitLab as part of the role
  
• You share our values and work in accordance with those values
  

Requirements

• Cross-functional leader partnering with many teams (Marketing, Product Growth, Data, CS, Digital, Ops)
  
• Deep experience with email campaigns, in-app experience webinars/events, and certifications
  
• Customer engagement experience (has been in Sales, CS, etc. vs. pure marketing automation background)
  
• Analytical, metrics-driven with A-B testing and proving Digital value
  
• 3-4 years experience managing people
  
• Strategic thinker, demonstrating by establishing plans, executing, and measuring effectiveness
  
• Gritty, proven with results
  
• Demonstrated progressive experience with Digital Programs, Customer Marketing, or related experience with a technical SaaS or subscription software service
  
• Demonstrated progressive customer success experience leading relevant teams (Customer Success Managers, Account Management, Customer Marketing, Demand Gen) and/or operations
  
• Experience with defining and leading digital engagement strategies (i.e., digital journey creation, content marketing, etc.)
  
• Experience with software development tools, practices, and methodologies is a plus
  
• Experienced leading cross-functional initiatives in mid-sized or large organizations (i.e., 1000+ employees)
  
• Management experience with a team of at least 5 team members
  
• Experience with digital engagement approaches and methods (i.e., Digital Customer Success / tech touch, Digital Marketing)
  
• Strong verbal and written skills with a strong ability to articulate and communicate strategies and plans
  
• Demonstrated success with cross-functional coordination, including planning, execution tracking, decision making, and OKR management
  
• Ability to use GitLab
  
• Ability to learn GitLab as part of the role
  
• You share our values and work in accordance with those values
  

• Develop and deliver digital initiatives to improve the effectiveness and efficiency of sales and adoption capabilities for GitLab prospects and customer, including:
  
• Digital customer journey and experience
  
• Customer journey development
  
• Go-to-market (GTM) and/or customer adoption campaigns, including collaboration with Marketing, Product, Data Teams, and Sales Operations
  
• Digital journey development, content creation and curation, and metrics
  
• Enhance and augment digital experience for TAM-led customers
  
• Cross-functionally align the digital experience across email, in-app, the customer portal, Product feedback, etc. for a cohesive customer experience
  
• Define, lead and track strategic and operational digital programs to successful completion
  
• Design, evaluate, and measure digital programs against internal targets for continuous improvement
  
• Leverage data and analytics to develop, lead, and measure results for GTM sales and adoption-related initiatives, programs, and campaigns