Requirements
6-10 years of experience in an FP&A or strategic finance role supporting Marketing function or in a Marketing role supporting analytics & strategy with Finance background at a large internet company (B2C)Analytical problem solver with extensive experience building complex financial and/or operating models
Ability to craft executive-level presentations and develop succinct narratives outlining the key points of a deliverable and next step action items
Demonstrated abilities to ask the right questions and to use sound business judgment when collaborating with a wide-range of stakeholders
Proven proclivity for quickly identifying and methodically resolving potential road-blocks
Lead marketing spend, planning and evaluation across marketing spend (eg paid adv, PR & KOL, user campaigns, sponsorships etc).
Analyze the effectiveness of marketing campaigns, derive insights, and develop high-impact recommendations for executive business leaders.
Measure marketing incrementality through multiple statistical techniques (e.g., A/B and multivariate testing) and causal impact analyses.
Provide key data insights to help marketers shape new or existing campaigns, continuing to identify growth opportunities, and data-driven recommendations to improve budget investments.
Work with complex datasets, ensuring that our marketing activities are being tracked and measured appropriately by working with cross-functional stakeholders.
Build relationships and collaborate with leaders across Marketing, Regions and Finance team to find solutions to challenges
Drive continuous process improvement, standardization, simplification and reporting enhancements
