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Marketing Manager

Closing: Sep 14, 2022

This position has expired

Published: Aug 17, 2022 (2 months ago)

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Job Summary

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If you live and breathe marketing, we need to talk. We’re looking for a flexible and versatile marketer who will be responsible for the growth of our Client within Kampala

Requirements and skills    

  • Demonstrable experience in marketing together with the potential and attitude required to learn

  •     Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate

  •     Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)

  •     Experience in setting up and optimizing Google Adwords campaigns

  •     Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets

  •     A sense of aesthetics and a love for great copy and witty communication

  •     Up-to-date with the latest trends and best practices in online marketing and measurement

  •     BSc/MSc degree in Marketing or related field

Responsibilities

If you live and breathe marketing, we need to talk. We’re looking for a flexible and versatile marketer who will be responsible for the growth of our Client within Kampala

Requirements and skills    

  • Demonstrable experience in marketing together with the potential and attitude required to learn

  •     Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate

  •     Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)

  •     Experience in setting up and optimizing Google Adwords campaigns

  •     Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets

  •     A sense of aesthetics and a love for great copy and witty communication

  •     Up-to-date with the latest trends and best practices in online marketing and measurement

  •     BSc/MSc degree in Marketing or related field

Responsibilities    

Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door

    Deploy successful marketing campaigns and own their implementation from ideation to execution

    Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

    Produce valuable and engaging content for our website and blog that attracts and converts our target groups

    Build strategic relationships and partner with key industry players, agencies and vendors

    Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

    Oversee and approve marketing material, from website banners to hard copy brochures and case studies

    Measure and report on the performance of marketing campaigns, gain insight and assess against goals

    Analyze consumer behavior and adjust email and advertising campaigns accordingly


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