Marketing Automation Specialist

Requirements
What You Should Have:

• Bachelor's Degree in Marketing, Communications, or a related field.
• 4+ years of proven experience in marketing automation.
• Analytical mindset with the ability to interpret data and optimise processes.
• Excellent copywriting skills and a strong understanding of email marketing best practices.
• Proficiency in Zoho CRM Marketing Automation a plus.

The Ideal Candidate:

• A skilled marketing automation enthusiast with proven experience (minimum 2 years) in designing and managing nurture campaigns.
• You're a strong communicator with a knack for persuasive email copywriting.
• You possess analytical skills and a data-driven approach to marketing optimisation.
• You're proficient with marketing automation tools (Zoho CRM is a plus.).

Benefits

• Directly impact PressOne Africa's sales growth by building an efficient sales funnel.
• Be part of a passionate and growing company at the forefront of business communications in Africa.
• Work in a collaborative environment and expand your marketing automation skills.
• Competitive salary and benefits package.

Requirements
What You Should Have:

• Bachelor's Degree in Marketing, Communications, or a related field.
• 4+ years of proven experience in marketing automation.
• Analytical mindset with the ability to interpret data and optimise processes.
• Excellent copywriting skills and a strong understanding of email marketing best practices.
• Proficiency in Zoho CRM Marketing Automation a plus.

The Ideal Candidate:

• A skilled marketing automation enthusiast with proven experience (minimum 2 years) in designing and managing nurture campaigns.
• You're a strong communicator with a knack for persuasive email copywriting.
• You possess analytical skills and a data-driven approach to marketing optimisation.
• You're proficient with marketing automation tools (Zoho CRM is a plus.).

Benefits

• Directly impact PressOne Africa's sales growth by building an efficient sales funnel.
• Be part of a passionate and growing company at the forefront of business communications in Africa.
• Work in a collaborative environment and expand your marketing automation skills.
• Competitive salary and benefits package.

• Nurture Flow Design: Create targeted email sequences that address different lead segments based on their needs and interests.
• Automation Setup: Implement email triggers, segmentation rules, and workflows within our chosen marketing automation platform.
• Copywriting: Write compelling subject lines, body copy, and calls to action that drive engagement and conversions.
• A/B Testing: Experiment with different subject lines, content, and offers to optimise open and click rates.
• Lead Handoff Collaboration Work with sales to ensure a seamless transition and timely follow-up.
• Reporting & Analysis: Track and analyse key metrics (open rates, clicks, conversions). Generate insights to improve performance.