Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.

Develop social media marketing campaigns to drive online brand awareness and customer engagement.

Generate, edit, publish and share content (text, images, videos) that builds meaningful connections and encourages community members to take action.

Set up and optimize company pages within each platform to increase the visibility of the company’s social content.

Create editorial calendars and syndication schedules.

Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Instagram, and YouTube, adapting content to suit different channels.

Launch optimized online adverts through Google AdWords, and Facebook to increase company and brand awareness

Analyze the company’s digital marketing plan and social media strategy and identify strategic weaknesses and make recommendations for improvements (Social Media Reports)

Monitors and develops reports on competitor activity within social media spaces.

Degree in marketing, communication studies, journalism, creative writing, or similar.

Experience as a social media executive at a similar company.

Expert knowledge of all leading social media sites, including their algorithms and social analytics tools knowledge.

Firm grasp of CRM and social media scheduling software.

In-depth understanding of the processes surrounding the creation and distribution of paid advertisements.

Ability to create authoritative and persuasive texts.

Flexible and engaging writing style.

Knowledge of pertinent engagement metrics.