Required Skills and Experience

• Bachelor’s or Master’s degree in Business, Marketing, or related field.
  
• Advanced education, certification or equivalent experience in fundraising, customer experience design and digital marketing, an advantage
  
• 10+ years in marketing, product expression, or customer experience design, ideally with global consumer-facing brands (FMCG, entertainment, digital platforms).
  
• Proven success in framing and positioning products for market appeal.
  
• Expertise in journey design and customer/sponsor engagement strategies.
  
• Experience collaborating in global or matrixed organizations with multiple stakeholders.
  
• Strong background in digital-first engagement and retention practices.
  
• Excellent written and verbal communication skills
  
• Experience defining and using success metrics (e.g., NPS, retention, digital engagement) to drive continuous improvement in product marketing and donor experience
  
• Strong in the use of data and insights to drive marketing decisions
  
• Highly relational with ability to effectively collaborate and influence globally
  
• Active Christian faith and alignment with World Vision’s mission and values
  

Preferred Skills and Experience

• 10+ years of proven success in employing cross-functional partnerships to increase effectiveness of marketing.
  
• Knowledge of and experience working with World Vision Support Offices
  
• Strategic thinker able to connect sponsor insights, consumer trends, and best practices into actionable recommendations.
  
• Skilled in storytelling and creating frameworks that bring experiences and impact to life.
  
• Collaborative, facilitative, and effective in cross-cultural environments.
  
• Analytical mindset; able to use data to guide improvements.
  

Product Expression & Market Relevance

• Partner with Support Offices to shape fresh sponsorship expressions that resonate in today’s marketplace.
  
• Collaborate on the pre-conversion experience, helping refine how sponsorship is presented to attract and inspire new supporters.
  
• Translate insights and case studies into adaptable frameworks for positioning and messaging.
  
• Support consistency in global sponsorship expression while enabling local flexibility.
  

Sponsor Journey & Experience Design

• Guide the design of optimal sponsor journeys, that connects pre-conversion offer, identifying key touchpoints to create meaningful post-conversion experiences.
  

• Support SOs in mapping and refining sponsor touchpoints that create meaningful connection, highlight impact, and build loyalty.
  

  - Provide strategies and frameworks that help SOs balance global alignment with local relevance.
  

Support Offices (SOs) Collaboration & Enablement

• Act as a consultative partner to SOs, supporting them to design, test, and scale sponsorship experiences.
  
• Facilitate communities of practice, learning calls, and peer exchanges to foster collaboration.
  
• Create and curate adaptable tools, frameworks, and messaging resources that can be locally applied.
  

Insights & Research

• Facilitate agile, fit-for-purpose research and testing to understand sponsor needs, motivations, and behaviors.
  
• Use light-touch methods to generate insights that guide product expression, the marketing offer and journey design.
  
• Translate findings into practical recommendations that Support Offices can apply.
  

Continuous Innovation & Ecosystem Integration

• Promote a test-and-learn culture across Support Offices by piloting new engagement strategies and product expressions.
  
• Evaluate and refine approaches using sponsor feedback, performance data, and insights.
  
• Collaborate with field and insights partners to ensure innovations enhance both sponsor and child experience.
  
• Support alignment of sponsorship journeys with broader SO engagement opportunities and digital ecosystems.
  
• Identify integration points so sponsorship connects seamlessly with wider digital, campaign, and channel experiences.