About
British American Tobacco, West and Central Africa (BAT WCA) is a part of the Americas and Sub-Saharan Africa (AmSSA) region, one of the four regions that comprise the British American Tobacco (BAT) Group. Our Group is a leading, multi-category consumer goods business.
We are part of the world’s leading tobacco group with brands sold in more than 180 markets. We have a clear vision and corporate purpose to build A Better Tomorrow™ by reducing the health impact of our products through offering a greater choice of enjoyable and less risky products for our consumers.