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Finding the Right Balance Between Getting Personal While Still Maintaining Professional Client Relationships

Professional interactions can get quite tricky but not to worry - here are some tips on maintaining professional client relationships.

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Professional interactions can get quite tricky but not to worry - here are some tips on maintaining professional client relationships.


Clients are perhaps one of the most critical aspects of beginning and running a profitable business. Your business would not survive without clients, particularly those that return to engage you again and again. This is why, the better you understand and establish strong relationships with your clients, the better you will be at expanding your small business - nothing beats a happy customer.

Businesses that build strong, long-term connections with their customers are more likely to obtain repeat business from them. Customers who are pleased with your company, product, or service may refer it to a colleague, resulting in new business. Companies can achieve overall commercial success by cultivating strong, long-term client connections. This can only be accomplished by maintaining professional-client connections.

While getting to know your customers on a personal level is a fantastic first step in developing long-term connections, you must be careful not to overstep your boundaries. Building a great connection goes beyond simply fulfilling your contract obligations. Here are some pointers to help you wow your clients on a daily basis and build your reputation as a great partner:


1. Build conversations and get to know your clients - While your connection with your customer is primarily professional, expressing that you consider them as more than a paycheck will go a long way. Even if you believe you know where your clients are coming from and what they need from you, you might be surprised by what you can learn from them. Allow your chats to get more personal by revealing what you do in your spare time, details about your family, and so on. It doesn't have to be invasive, but discussing non-work information with your clients on occasion can help build their bonds.

2. Have a positive persona at all times - Maintain a good attitude with your client at all times. If your project encounters difficulties or delays, stay optimistic and solution-oriented to ensure your clients' trust in your work. A good demeanor should assuage any concerns your customer may have and encourage them to be optimistic about the project.

3. Communicate! All relationships, especially those with your clients, require consistent and efficient communication - this is important in maintaining professional client relationships. Open and continuous channels of contact with your client are essential. Being attentive to client calls and emails, scheduling frequent check-ins, sharing company news, and, if appropriate, communicating with clients on social media may help you develop the habit of practicing excellent communication.

4. Don’t shy away from feedback or criticism - After particular projects or while hitting milestones in long-term initiatives, it's critical to solicit customer feedback. You may ask them informally during a discussion or use a formal approach by employing a customer satisfaction survey. Check to see if there are any methods to enhance communication, processes, or procedures in the future. The most critical step is to ensure that you genuinely take their input seriously and execute any necessary modifications. If you are unable to repair or change anything, be honest about your limits and offer to pass it along to others who may be able to assist.

5. Exceed expectations - Overpromising and underdelivering is the worst thing you can do; it's better if it's the other way around. You may follow through by setting realistic expectations with your customer from the beginning, from what you'll really provide to how you'll give it to how you'll remain in touch throughout the relationship. This includes being aware of your own skills and deadlines, as well as being honest with yourself about any constraints. Exceed your client's expectations for service, timeliness, and delivery whenever feasible. Give realistic timescales and strive to deliver the product or solution as soon as possible.

6. Be accountable - Partnership is a two-way street, and the strongest partners keep each other accountable. So it's necessary to set clear expectations for your customer. What are the deadlines they must meet? How should they connect with you, and when are they permitted to contact you—are non-working hours off-limits? What specific tasks do they have in each process? These should be established (and documented) from the start of your relationship and confirmed with each new stage you enter together.

7. Be the expert - Trust is another essential component of a great customer connection, and it is readily acquired when you demonstrate that you are extraordinarily qualified and self-assured in your skill. Becoming the expert in your client's eyes entails more than simply delivering on your promises. It is accomplished by demonstrating extensive industry expertise that informs how you execute your business.

Another wonderful strategy to demonstrate your expertise is to be a consistent, dependable resource for them to ask questions and learn from. This may be as easy as giving them an article you think they'll enjoy, proposing an event they should attend, or connecting them with another expert in the field.

Need more tips on maintaining professional client relationships? Check this out.

Written by

Eseosa Osayimwen

Excited about creating content that drives revenue, build trust and tells stories.

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