Main AccountabilitiesCategory Development:
- Translate category strategy road map from marketing into clear growth plans and lead implementation of same.
- Monitor and track category growth indices - Numeric and weighted distribution, share in handlers, market share and develop corrective action plans to drive performance.
Campaign Plans Ownership:
- Preparation of Campaign plans in collaboration with Marketing, Sales, S&CM, Supply Chain and Sales Controlling team.
- Lead brilliant execution of campaign plans, across channels/ touchpoints in collaborations with sales and brand teams.
POS & POS Communication:
- POS excellence
- Using the right tools at the right locations (relevant touchpoints) on the Path to Purchase to maximizing POS VISIBILITY.
- Ensuring engaging communication at POS.
- Define picture of success by format/channel/country and make sure that same is executed.
- Reduce cost yet improve the quality of POS.
- Vendor Management.
Promotions Planning:
- Planning, Approval and communication.
- PI, PD, PC, & TTC contribution planning.
- Liaising with Supply Chain for promo forecasting and bundling.
- Post Promotion analysis and making sure that corrective measures are taken.
Assortment & Merchandising:
- Assortment management as per country/channel/format with objective of Sales and margin maximization.
- Planogram management- preparation and ensuring execution is done.
- Ensuring successful Implementation of Trax.
- Rolling out uniform Beauty Advisor Program for CEWA.
New Launch Management:
- Define clear and concise GTM strategy.
- Outline distribution, sales and execution plans with SMART targets.
- Sharing new launch performance dashboard with the team.
Position Reporting Line:
- The job holder reports directly to the Head of Sales, AME (Matrixed). Second reporting line to local market.
Campaign Plans Ownership:
- Preparation of Campaign plans in collaboration with Marketing, Sales, S&CM, Supply Chain and Sales Controlling team.
- Lead brilliant execution of campaign plans, across channels/ touchpoints in collaborations with sales and brand teams.
POS & POS Communication:
- POS excellence
- Using the right tools at the right locations (relevant touchpoints) on the Path to Purchase to maximizing POS VISIBILITY.
- Ensuring engaging communication at POS.
- Define picture of success by format/channel/country and make sure that same is executed.
- Reduce cost yet improve the quality of POS.
- Vendor Management.
Promotions Planning:
- Planning, Approval and communication.
- PI, PD, PC, & TTC contribution planning.
- Liaising with Supply Chain for promo forecasting and bundling.
- Post Promotion analysis and making sure that corrective measures are taken.
Assortment & Merchandising:
- Assortment management as per country/channel/format with objective of Sales and margin maximization.
- Planogram management- preparation and ensuring execution is done.
- Ensuring successful Implementation of Trax.
- Rolling out uniform Beauty Advisor Program for CEWA.
New Launch Management:
- Define clear and concise GTM strategy.
- Outline distribution, sales and execution plans with SMART targets.
- Sharing new launch performance dashboard with the team.
Position Reporting Line:
- The job holder reports directly to the Head of Sales, AME (Matrixed). Second reporting line to local market.
