Requirements
· A Bachelor’s Degree in Marketing/Communications or related field and over 4 years of experience in a similar role in corporate communications/Public relations, preferably in a service-oriented industry
· Strong writing, interpersonal, and strategic skills are essential for success in this role
· Digital/Online/Social Media strategy and implementation knowledge.
· Knowledge of public/media relations and corporate communications best practices
· Ability to draft and coordinate the production of corporate literature and presentations, company publications, press releases, and other public communication in electronic and hard copy format
· People skills with the ability to interface with people at all levels from junior staff to executive management, as well as other stakeholders including the media and other business partners
· Ability to interpret and influence design and advertising work to deliver the spirit and feel of the brand
· Adept at using Microsoft Office product suites as well as the Internet and intranet environments
· Problem-solving skills and ability to handle multiple tasks
· Team player
· Self-starter, organized, and with high integrity
· High level of energy and ability to travel on short notice; ability to work under pressure and under challenging circumstances
· Capable of working with minimum supervision, able to manage time and meet tight deadlines.
Corporate and Internal Communications
· Craft and disseminate internal communications fostering a collaborative work culture.
· Craft captivating digital and internal content in line with the communications calendar.
· Manage crisis communications, ensuring timely and accurate information in collaboration with the Group Head, Marketing and Communications.
· Implement feedback mechanisms to continuously improve internal communication processes.
· Craft thought leadership, ESG, and engaging content for digital and internal consumption in collaboration with Group Head, Marketing, and Communications
· Lead initiatives to celebrate team achievements, enhancing employee morale in collaboration with the HR department
· Plan and deploy the corporate communications/public relations/media engagement initiatives
· Draft press releases and internal communication material for various initiatives and events in collaboration with the Group Head, Marketing and Communications
· Coordinate media and event invitations and subsequent coverage with key media partners to maintain brand position and reputation
· Foster positive relationships with media outlets
· Coordinate with internal stakeholders on events and initiatives to ensure brand image and presence is properly managed
Planning & Resource Coordination
· Coordinate resources efficiently to meet project timelines and deliverables.
· Conduct regular resource assessments to optimize allocation across communication projects
· Coordinate initiatives and budgets to deliver on ICEA LION Group’s business strategic objectives
· Manage the corporate communications expenditure to ensure the attainment of objectives as per the approved budget
· Implement project management tools to enhance coordination and streamline workflows.
· Collaborate with cross-functional teams to align communication plans with business priorities.
Brand & Reputation Management
· Proactively identify potential risks to the company's reputation and develop mitigation strategies.
· Conduct regular ICEA LION brand audits to assess public perception and adjust communication strategies accordingly.
· Engage in stakeholder management to strengthen relationships and build positive brand associations.
· Monitor industry trends and competitor communications to stay ahead of potential reputation challenges.
· Economically manage and build affinity and desired reputation for the ICEA LION brand across all customer touchpoints
· Coordinate our Corporate Social Investment initiatives as per strategy
· Collaborate with various businesses within the group to identify unique brand, product, and service engagement and visibility opportunities based on the internal and external consumers’ needs
· Partner with the customer experience teams to deliver on key initiatives
· Promote brand consistency internally and externally across East Africa
· Manage events and engagements to corporate standard
Group Business Support
· Collaborate with business units to identify and leverage unique communication opportunities.
· Conduct regular assessments of industry-specific communication trends and apply insights.
· Provide targeted support for thought leadership content creation in each business domain.
· Facilitate cross-business collaboration to share best practices and enhance overall communication effectiveness.
