Following becomes a currency that lands the young people deals with bigger brands, from fast food joints to pharmaceutical companies.
Traders are finding each other, customers, suppliers and deliveries planning are done on Instagram with the worry and tediousness of securing physical stores being eliminated. Even physical stores have turned to Instagram to find customers. From James Charles to Joanna Kinuthia, young people have realized the powerful tool that is always around and are making big or at least becoming independent from it. Since one will be on the phone, why not earn from it at the same time?
Instamarket254, a growing event where the idea of online marketing and flea market join is an example of the arsenal that is social media. Traditional flea markets are also being impacted by the young traders displaying both their products and brand with digital marketing skills coming in handy.
social media handles fusing traditional business techniques with digital marketing tactics.
The idea is no longer to trade at the physical market but rather to get one’s brand name out there; improving reach and engagement that should lead to revenue generation. Following becomes a currency that lands the young people deals with bigger brands, from fast food joints to pharmaceutical companies.
What you need to know to be apart of this revolution:
1. Be daring.
Social media is not for the weak and the humble. If you wish to pursue a business idea using social media or be an influencer, you must be out there. We must see you and your product has to stand out.
2. Consistency.
If you are a content creator, it must be done often. If you are selling food, remind us that the food is there and make it look appetizing. Once a week is not enough and you might want to consider using more than one platform.
3. Cooperation and collaboration.
One man’s followers are also your potential followers, thus find friends from those doing the same thing as you. If you are selling ladies tops, the best customers will be from another clothes vendor and they will keep coming back as you complement each other. They will be looking for a bralette from you for the skirt they got online so keep watch on those doing something similar to you.
Be part of the revolution and make your way.
This article was originally published on The Sauce by Capital FM. Read the full version here.
