We generate more data at this time in life a day than humanity ever did a century ago and online is one platform that is chaotic. The main issue being that the people you are presenting yourself to are hidden behind gadgets and anything can be said or asked.
Digital marketing is one of those tools each entrepreneur knows that they need yet they don’t know how to have it. The most intriguing factor is that it is always accessible and available. There is always that feeling that there is a way to deal with online, one feels there is a formula somehow.
The truth is that digital marketing works and it only works with a strategy. The key factors are two, consistency and the ability to tell a story. Most if not all new entrepreneurs have tried to expand their business online but the two factors always prove elusive. I want us to focus on language while getting a grip on digital marketing.
We generate more data at this time in life a day than humanity ever did a century ago and online is one platform that is chaotic. The main issue being that the people you are presenting yourself to are hidden behind gadgets and anything can be said or asked.
You need to introduce yourself
I often see retailers online just push a good or service accompanied by price tags and that is it. The best-doing brands we know online always work with fliers. These documents have the important details of the seller. In such a way that even if you missed out on all the other details, that one image has the items that tell a story. This approach always has details of who you are, what good or service is you sell, location and establish a certain level of professionalism. This should be done at all stages in digital marketing. There are always new likes, new accounts, members and even new groups.
It is a conversation
Marketing is a continuous conversation to who is listening and who has been listening. The tone you put up on your social platforms should assume the angle of a conversation. When typing that article and the items that build up your story, always imagine you are talking to someone. It is not a factor or words and points following each other. The same should apply even in your responses.
What is trending?
Online is a very dynamic world, what was working yesterday could be a long gone approach the following morning. Keep it audiovisual. Everyone is looking to grasp the attention of new potential clients. This is by combining word, video and sound. How creative you put this together will determine how much attention you can bring to your brand. Always consult with a good editor on new factors you can bring to your next strategy.
Now that the comments are in
After finally doing the efforts and having an item or two trending, next follows the comments. Personally, this is a hilarious setup for me. You will get those crazy individuals online with weird poky questions and then that may bring the most irrelevant factors on your platform. How you handle the comments and feedback will make or break you. My take is, be firm, friendly and consistent. Always fall back to your terms and conditions and as well don’t sound robotic. This is the bridge between potential clients and converting them to tangible clients.
#Tags
Your choice of words will participate a lot in building your online presence and your face thereafter. The keywords you use over time generate your optimization online. When someone is searching for the goods and services you offer online the words they use to search should be a usual flow from your platforms. This increases traffic and creates a familiar ground for you.
Customize your online strategy and make sure your language is top notch. It is an open market and it will and it can improve your business.
Paul Thandi doubles up as an author and a speaker, mastering two fields, Personal Development and Entrepreneurship“I always knew I had an opinion on how everyone can live by their own terms, if only we could invest more informed efforts in developing our selves” It has been a journey finding self and it’s a fulfilment to share the nuggets as an author. As the picture stitches in, he has built a company from his passions.
CEO and Founder Visible Images.
