The Field Sales Representative is responsible for driving awareness, lead generation, and sales of
HomeBiogas products among smallholder farmers in rural farming communities. The role
focuses on direct farmer engagement, sales closure, and consistent achievement of sales targets
through ethical and relationship-driven selling.
Requirements
Minimum Requirements
Education
- Minimum of a Diploma in Sales, Marketing, Agriculture, Agribusiness, Business
Administration, or a related field
Experience
- Minimum of 2 years’ experience in direct B2C sales, preferably selling to smallholder
farmers
- Proven track record of meeting or exceeding sales targets
- Experience selling agricultural, clean energy, or asset-based products is an advantage
Must haves:- Minimum of a diploma in relevant field
- Minimum 2 years’ experience in the B2C
- Minimum 1 year experience selling to rural community preferably agricultural and renewable energy
- Fluency in local language
Key Responsibilities (Expectations)1. Create product awareness among smallholder farmers through direct field engagement, community visits, farmer groups, and local market activations.
2. Identify, generate, and qualify sales leads within assigned territories and maintain a strong sales pipeline.
3. Conduct regular follow-ups with potential customers and convert qualified leads into confirmed sales.
4. Clearly explain product value and available financing options to farmers to support informed purchase decisions.
5. Achieve and consistently exceed assigned weekly and monthly sales targets.
6. Collect and submit accurate sales data, lead information, and field reports using provided
tools.
7. Represent HBG professionally in the field while building trust and long-term relationships within farming communities.
To apply, send your CV with the subject "Sales Representative" to the Email provided.