Trade Marketing Representative

Minimum Requirements:

• University/Bachelor’s degree, preferably in Business, Marketing, Communication or other relevant discipline
  

• A relevant combination of formal qualifications and additional specialized study; a recognized qualification branding would be considered an asset
  

• A Valid Driver's License
  

• In depth knowledge of Marketing
  

• Experience in FMCG Industry is an added advantage/preferred
  

• branding and relevant management experience (more than 2 years)
  

• Implement the IRVPs programs (in conjunction with brand marketing) that fit, and are appropriate to, agreed channel strategies, including events, refrigeration, draught, merchandising, category management, signage and promotions.
  

• Develop expertise in merchandising, promotions, point of connection (POC), events, category management, BTL, calendar development etc.
  

• Own the system to monitor trade execution standard whilst working with sales team to ensure execution standards are met.
  

• Drive Cold Strategy.
  

• Implement annual BTL plans (Executions and Promotions), complete details behind each activity including budgets, capture in an annual activity plan.
  

• Ensure promotion activities and point of connection materials allocations take place as per plans and need for adhoc responses from time to time.
  

• Review activity and results; and support to communicate changes and initiatives through regular CPF sessions.
  

• Build effective business partnerships with key customers.
  

• Manage 3rd Party BTL agencies and ensure set standards are met at all times.