About
PAD is a non-profit organization with a mission to support smallholder farmers in developing countries by providing customized information and services that increase productivity, profitability, and environmental sustainability.
We are working on a new model for agricultural extension: reaching farmers with personalized agricultural advice through their mobile phones. We implement this model in collaboration with partner organizations and governments and gather evidence on its impact. We aim to improve the lives of 100 million farmers in developing countries with our services and support to existing systems.