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Recruitment Marketing: Using SEO to Optimize Your Job Listings

By taking time to optimize your careers pages, you will improve your chances of finding the best employees you can work with.

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By taking time to optimize your careers pages, you will improve your chances of finding the best employees you can work with.

Photo credit: Diana

SEO has become one of the most efficient ways to find the best candidates for your business.

You can apply search engine optimization to your website to attract new employees. A well-optimized online presence is what’s going to attract the most qualified candidates.  

Whether you decide to hire an identity branding agency or optimize your careers page yourself, the following guide will help with some ideas. Take a look at how to use SEO most efficiently to optimize your job postings.

Choose the right platform for your job listings

Once you decide to promote your business and write a job listing, you should know where you want your candidates to find it the most frequently. In this situation, you will have two basic options. 

The first one is to promote your business on your own website. In this case, SEO will help you optimize the careers landing page and attract more page visitors. On the other hand, you can choose to advertise your job listings on other websites like Fuzu.

Whichever option you choose, it’s important to know how to present your business to future employees.  Let’s see how SEO works and how your business can profit from it.

Why is SEO important in recruitment?

It’s no secret that Google is an essential resource for finding a new job offer. 

Your future employees will browse through many websites before finding the most appealing offer. The question is – what will make them decide that your business is the right option for them? 

Search engine optimization relies on using the right keywords and content for attracting future employees.

How to optimize your job postings?

Many factors will decide whether a person will be interested in a job or not. Many online job listings seem attractive at first glance, but they don’t actually provide useful information. 

For example, if someone is looking for a job, they will want to know more than their salary and job requirements. 

Your future employees will want to know how they can benefit your business. Moreover, they will also want to know if your job offer is right for them. 

Also, optimizing your job listings with SEO in mind will lead potential employees to other (more important) information about your company. 

1. Use the right keywords

Applying SEO on your landing pages will connect quality content with Google search, which will lead candidates to check out your job listings.

Researching the right keywords and phrases is the most important aspect of using search engine optimization. Using these keywords in your careers page’s content will maximize the odds of matching the keywords your potential employees use when looking for their next professional challenge. 

To make it simpler, if a person is looking to work in a “young” and “professional team of experts,” you should use these keywords and phrases in your job postings. This is only one of many examples of using the right keyword in SEO. 

Make sure to consult an identity branding agency for more information. They will do keyword research that will work effectively for your business’s job listings.

2. Building a brand identity

Besides using SEO to optimize your careers, you should also build a strong brand identity. Building a brand is usually a job for a professional identity branding agency, but you can also do it yourself. 

Before a potential employee decides to work for you, they will have to believe you are the right brand for them. SEO consists of several different elements that work together. In order to use SEO and optimize your careers page, you should focus on the following questions:

  • What is your company’s mission?

  • Why should someone choose to work for you?

  • What makes your company stand out from the others?

  • Which traits are you looking for in your employees?

  • How will potential candidates profit from working for you?

In addition to being appealing to Google’s crawlers, your careers page should be authentic and trustworthy. Many businesses promote certain conditions for their employees and then “change the game” after signing the contract. You don’t want to be one of those businesses.

Should you hire an identity branding agency?

SEO techniques have become one of the most useful methods of optimizing a business’s website content. However, this type of optimization has many elements to it. Also, SEO experts take a lot of time to do the research and find out which keywords work the best for your business. 

In case you want to use it for optimizing your job listings, you might want to consider hiring an identity branding agency. They will provide a wide range of services, which could help you attract the best potential employees. 

If you have a recruitment company who does all the work for you, they might lose weeks until finding the right candidate for the job.

If you run a large company and are looking for quality employees, hiring an identity branding agency is a must. SEO optimization is one of the most effective recruitment marketing techniques, so you want to be good at this game. 

Here are some of the services identity branding agencies provide:

  • Building a unique visual appearance for your company’s brand

  • Creating an SEO strategy that will work in your favor

  • Doing research and tracking your landing pages’ visits

  • Creating quality SEO content for your job postings

  • Finding the best platforms for posting your job listings

  • Choosing the right design and tone of your job descriptions

With this said, the better you optimize your careers page, the more people will reach your job offers. By taking time to optimize your careers pages, you will improve your chances of finding the best employees you can work with. It might take some time and brainstorming, but there is no doubt that SEO is the best ally to many successful businesses. 


About the Author

Oliver is a passionate digital marketer & tech blogger, internet nerd, and data enthusiast.

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