SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
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This is recovery time from a shrinking economy. The market is equipped to open up to its full potential in the next few months and digital marketing is one strategy that will keep businesses alive.
Digital marketing is broad and one of the areas you should focus on is Search Engine Optimization. According to Moz.com SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
Getting SEO right comes at a time where companies are looking for partners and talent to do business with. The default place that everybody looks at is definitely Google. Larry Page and Sergey Brin have made life easier for the world such that you can get an answer for practically anything that you search for.
According to statistics, Google is still the undisputed market leader in Search Engines with a 92.8% global market share according to WebFx. The right SEO strategies will help you capture a large share of the global market and possibly increase your visibility by a huge margin.
Ahrefs.com cites that SEO drives 1000%+ more traffic than organic social media. While at the same time Hubspot states that SEO leads have a 14.6% close rate. Here are some of the ways you can get SEO right:
1. Quality content
Google has web crawlers that determine the quality of content in a website. Quality gives you authority in your field. If you have well curated content people and most importantly influential people will start sharing your content all over. As a result, the Google Algorithm will place you among the first on its blue searches.
What you put out there has to be relevant to the market. Depending on the field you are in, you may have good content but how you appropriate it could make you either visible or invisible in the Search Engine. A good example is 5 types of restaurants in Nairobi vs 5 best restaurants in Nairobi and their types. The second one will be more relevant to the foreigners who are streaming into the country.
3. Keyword Placement
Google search algorithm is definitely guided by key words based on what the majority of searches look like. Ensure that you place keywords in a way that looks organic. Picking from the above example five best restaurants in Kenya is a keyword that would make a website more visible to Google searches.
4. It has to be organic
You have to ensure that everything you do is and looks organic. There are websites that put too many keywords in their content and it becomes a little too obvious that they are trying to manipulate the Google algorithm. Google has of late updated its systems and they can easily penalize your website. All you need to do is to be as organic as possible and you will rank very high in search engines.