Let’s be honest, digital media has revolutionalized how businesses establish their brand visibility compared to traditional media. Setting up a Facebook, Twitter or Instagram account and posting quick and fast compared to posting an advertisement in the dailies.
The ultimate reason for establishing an online presence is to get new clients which can prove to be difficult if you lack visibility. The digital platform is a resource on its own with all sorts of information. This makes it bigger than traditional resources such as libraries and even the newspapers because accessible from wherever and whenever. This can be attributed to the increased network connectivity thanks to the landmark projects such as cable lying across the oceans.
This has led to record-breaking numbers of the human population accessing the internet both on their personal computers and mobile phones. Making digital marketing a tool that no business, whether big or small, wants to be left out on using because of its capabilities to reach a huge number of people and virality ability.
But why do businesses need an online presence? The following are reasons as to why business should capitalize on online presence as a marketing tool.
Cost implications
Let’s be honest, digital media has revolutionalized how businesses establish their brand visibility compared to traditional media. Setting up a Facebook, Twitter or Instagram account and posting quick and fast compared to posting an advertisement in the dailies. This has enabled businesses to consistently maintain their online presence which would have been a costly undertaking if the same would have been done on print media i.e. newspapers.
Engagements
Digital media is not only about views, likes and shares. Businesses get to interact with their clients in real time; whether it’s through direct messages or commenting on posts. While marketing is a continuous conversation, posts shared on social media platforms attract all sorts of feedback and inquiry. How businesses respond to such may make them or break them.
Brand visibility
It has become increasingly easy to reach and engage audiences online. All businesses have to do is to work on their optimization online. Ones use of choice of words i.e. use of keywords contributes a lot in the building of their online presence. When potential users search for goods and services online, they can easily locate you if your description or name is a match. This subsequently increases traffic for your business.
Format
Unlike other platforms, online platforms are limited to any mode of communication i.e. text, pictures and videos. With a combination of all these and factoring in the masses hidden behind their digital devices, businesses have better chances of reaching their target markets through online platforms.
Time and border limit
The world as we nowadays is referred to as a global village. One of the reasons being the internet; it has ‘broken’ down physical boundaries created by borders. Businesses are able to communicate and transact with their clients regardless of their physical location on this planet.
24-hour economy
Whether you are in the business or service industry, online presence comes in handy in making your business operate round the clock. This is unlike only having a physical shop which has to close down at the end of the day. Clients get to interact with your business entity at any time.
It’s not too late to invest in online platforms, just make sure you get the best and interactive digital accounts.
