Digital Marketing Analyst (Senior Associate - Senior Consultant)

• Design, launch, and manage end-to-end B2B lead generation campaigns that convert passive traffic into qualified sales inquiries for all EISS product lines.
• Build cohesive user journeys across Search (Google Ads), Social (LinkedIn Ads, Meta), Email Automation, and Direct Channels to nurture leads from cold awareness to booking a discovery meeting.
• Conduct continuous A/B tests of landing pages, ad copy, CTAs, and opt-in forms to minimize Cost Per Lead (CPL) and maximize Lead-to-Meeting conversion rates
• Manage and optimize paid search campaigns on Google Ads, ensuring aggressive targeting for high-intent B2B keywords while optimizing ad spend efficiency.
• Own Estrada’s organic visibility. Conduct keyword research, execute on-page/off-page SEO strategies, and fix technical site issues to rank EISS on Page 1 for high-value corporate HR terms.
• Plan, execute, and monitor multi-channel digital campaigns from initial brief to final ROI reporting.

The ideal fit

• Bachelor’s Degree (B.Sc.) in Marketing, Computer Science, Mass Communication, or a related field.
• Minimum of 3 years of hands-on performance marketing experience, with a proven history of generating B2B corporate leads.
• Deep knowledge of omni-channel marketing management.
• Proven experience in video editing, event management, public speaking, content management and campaign management.
• Advanced proficiency in Google Ads, Google Analytics (GA4), Google Search Console, Meta Ads Manager, LinkedIn Campaign Manager, and email automation platforms.

Key Skills:

• SEO, omnichannel marketing, lead generation, social media management, follower growth and engagement, content strategy and calendar development, event marketing, marketing CRM management, campaign management, performance marketing, video editing, marketing strategy development and execution, public speaking, and corporate partnerships.