Digital Marketer

MINIMUM REQUIREMENTS/ QUALIFICATIONS

• Bachelor’s Degree in BBIT, Marketing& Communication, or any other Business related field.
  
• At least 2 years of experience in Digital Marketing.
  
• Excellent data analytics and excel proficiency is a plus.
  

MINIMUM REQUIREMENTS/ QUALIFICATIONS

• Bachelor’s Degree in BBIT, Marketing& Communication, or any other Business related field.
  
• At least 2 years of experience in Digital Marketing.
  
• Excellent data analytics and excel proficiency is a plus.
  

• Ensuring continuous growth of the hospitals digital brand through increase of followers and overall outreach in line with hospital’s Marketing Plan.
  
• Addressing all online inquires and managing business leads that originate from such avenues with the aim of increasing hospital business.
  
• Ensuring timely completion of creative artworks and designs required for various campaigns, promotions.
  
• Responsible for addressing videography and photography needs of the hospital.
  
• Advising and formulating strategic and innovative digital advertising and Marketing campaigns for the hospital.
  
• To ensure that the company website is easily found by the target audience
  
• To optimize website structure and content to drive relevant traffic to the website.
  
• He/She will be responsible for website content and for creating and implementing content strategy in order to ensure online objectives are achieved
  
• Execute eCommerce and social media strategies to meet revenue and growth targets.
  
• He/She will be responsible for managing online presence and company brand by using social network tools such as Facebook, Twitter, Instagram and LinkedIn.
  
• The digital Marketer will be responsible for converting an online visit into online sales. 
  
• Play a key role in the strengthening and implementation of the company’s strategy 
  
• Website data management and analysis.
  
• Strategy implementation and monitoring through data analysis and SOI
  
• Continually drive improvements in the user experience and customer journey across all online touchpoints, in order to drive conversion rate optimization and revenue
  
• Ensuring that payment options and promotional tabs are configured correctly.
  
• Monitoring website traffic and customer reviews to gauge responses to site updates.
  
• Analyzing sales-related data to predict future sales
  
• Collaborate with the team on improving marketing materials based on insights from the field.
  
• Always understand the current market trends including competitors and communicate such information to the management team.
  
• Provide excellent customer service and management to all customers
  
• Other strategies include video Marketing. Influencer marketing, Programmatic advertising, Affiliate marketing, and pay–per–click advertising 
  
• Ensuring existing accounts are active and trading favorable volumes with the hospital in line with facility targets, through constant engagements, follow-ups, updates, courtesy engagements and health talks.
  
• Addressing customer complaints (both corporate and non-corporate), knowing the nature of the complaint and forwarding it to the relevant parties for resolution and finalizing with a follow-up with the client.
  
• Ensure Outpatient process flow is smooth and at a favorable speed for majority of the clients.
  
• Addressing queues and responsible for dissolving the queues using proactive initiatives.
  
• Addressing patient or family complaints and coming up with solutions for the problems.
  
• Coordinating with other OPD HODs to ensure the operations in the unit are customer friendly.
  
• Management of feedback.