Marketing And Business Development Manager

MINIMUM REQUIREMENTS/ QUALIFICATIONS

• Bachelor’s degree in business/ marketing or a related field from a recognized university.
  
• Relevant professional qualifications with active membership in a professional body.
  
• Have at least 5 years’ experience in a business relationship/business development or marketing role gained in a customer-focused environment and possess proven and effective long-term relationships skills with a wide range.
  
• At least three (3) years’ experience as Head of Department.
  
• Health sector knowledge with good understanding of business dynamics of the industry will be an added advantage.
  
• Demonstrate a proven track record of developing and implementing successful marketing initiatives and/or business plans within a defined budget and resources.
  

MINIMUM REQUIREMENTS/ QUALIFICATIONS

• Bachelor’s degree in business/ marketing or a related field from a recognized university.
  
• Relevant professional qualifications with active membership in a professional body.
  
• Have at least 5 years’ experience in a business relationship/business development or marketing role gained in a customer-focused environment and possess proven and effective long-term relationships skills with a wide range.
  
• At least three (3) years’ experience as Head of Department.
  
• Health sector knowledge with good understanding of business dynamics of the industry will be an added advantage.
  
• Demonstrate a proven track record of developing and implementing successful marketing initiatives and/or business plans within a defined budget and resources.
  

• Development and execution of hospital Business Development strategy.
  
• Develop a growth strategy that is aligned to the organization’s values.
  
• Tracking and analyzing market trends, monitoring the competition, and developing strategies for growing the business.
  
• Conduct research to identify new business opportunities/ markets, and current customer needs that will inform the development of new products and review existing products to ensure that they are aligned to customer needs and market realities.
  
• Lead in the development of new products and packages and review of existing ones.
  
• Lead business engagement with corporate and various target market to identify growth opportunities.
  

Growth of Outreach activities to the hospital.

• Develop and execute an effective strategy that will increase the conversion of outreach referral bookings to actual consultations.
  
• Timely reporting of Monthly and YTD referrals from the outreach activities.
  

Corporate Relationship Management.

• Develop a business strategy for engagement with industry stakeholders.
  
• Establish and maintain relationships with key decision-makers within the corporate partners to grow and maintain the business portfolio.
  
• New account opening and management and renewing the expired ones.
  
• Gathering intelligence on the sectoral trends.
  
• Hospital Services and Facilities Marketing.
  
• Developing key relationships with private doctors, other referring hospitals, evacuation companies and medical tourism agents to position the hospital as the facility of choice.
  
• Work with the Communications team to develop relevant collateral and public information.
  

Doctors’ Relations

• Building relationships with referring doctors to understand and meet their needs.
  
• Identifying the relevant Continuous Medical Education (CME) needs and working with the team to deliver them to build relationships.
  
• Bridging the relationship between doctors and corporate partners.
  
• Teamwork and Cohesion.
  
• Develop and maintain relationships with various internal and external stakeholders.