Marketing Specialist

Qualifications

• Comfortable being both strategic and scrappy
  
• Happy in the field, not just in slides
  
• Organized, decisive, and execution focused
  
• Confident managing suppliers and budgets
  
• Data aware: you care about results, not just activity
  
• Curious about customers and grounded in real market insight
  
• Comfortable working across multiple Kenyan languages and vernacular radio markets, even if content is executed via agents or partners
  
• Comfortable spending significant time in the field, including upcountry travel
  
• Bachelors Degree in any business related training
  

• Field marketing & activations (core of the role) - Learn from what Field Agents and shops have already tested (including vernacular radio and local promotions) and scale what works
  
• Treat radio and road shows as core growth channels, not secondary tactics
  
• Plan and deliver roadshows, market activations, pop ups, and community events across Kenya
  
• Decide what gets done nationally vs locally, and why - Ensure shops, vehicles, and activation sites are properly branded and consistent
  
• Brief, manage, and hold third party suppliers accountable (roadshows, printing, photography) .
  
• Strategy, insight & campaigns - Map the Kenyan customer journey from awareness to purchase
  
• Identify key barriers to purchase across different regions and customer segments - Propose practical ways to address and mitigate those barriers
  
• Be opinionated about the right mix of channels - Shape campaign ideas, taglines, messaging, and timing
  
• Design campaigns that are practical, measurable, and sales focused
  
• Social media & content direction - Set direction for Solar Panda social media presence in Kenya - Advice on content themes, frequency, and tone
  
• Work with photographers or content creators when needed
  
• Maintain an up-to-date photo and content library - Ensure customer consent is collected for any photos or testimonials used
  
• Budgeting, reporting & accountability
  
• Propose marketing budgets and campaign spend - Track costs vs outcomes
  
• Report clearly on leads, conversions, and sales impact
  
• Be comfortable answering the question: What did we get for this spend?
  
• Internal communications - Share wins internally, strong agents, great activations, customer stories
  
• Capture testimonials and success stories from the field
  
• Help the wider team see whats working, where, and why
  
• Support internal alignment between Sales, Operations, and HQ