Regional Sales Manager

Minimum Requirements:

• Bachelor's degree in a business related field.
  
• Post Graduate Diploma in Marketing would be an added advantage
  
• At least six years’ experience in sales and marketing (FMCG)- General Trade
  
• Valid driving license with a clean driving record
  

Trade and outlet execution

• Execution of Outlet against picture of success QDVPPP
  
• Drive execution of cycle plans - Promotions and other trade initiatives
  
• Monitor competitive activities through the team and advice the NSM accordingly.
  
• Monitor Price compliance.
  

Outlet development

• Build and develop collaborative relationships with retail.
  
• Develop, Review and Implement Route plan for Trade Development Representatives.
  
• Ensure merchandising and execution standards.
  
• Drive Horizontal expansion through new outlet Listing.
  

Sales and market share growth

• Manages and measures sales targets daily, weekly and Monthly and take corrective action
  
• Allocates execution resources (e.g. POS / promotional material etc.) for maximum return.
  
• Monitor route coverage by Distributors.
  
• Manage Sales orders, Sell-In and Out address any gaps to ensure no OOS in retail
  
• Identify and realize sales opportunities in within the Unga Category
  
• Drive consistent sales volume growth.
  

Distributor management

• Ensure OG is realised at all Distributors as per agreed purchase plans and as per agreed and signed off company targets.
  
• Track monthly Distributor financial health Proactively develop, facilitate, re-engineer best practices, and sustain amazing relationships with distributors.
  
• Proactively works to maintain a healthy Brand/Pack mix in Volume that generates a healthy P&L for Unga.
  

Inventory Optimization

• Ensure application of suitable methodology to ensure maintenance of appropriate stock levels across the Distributors.
  
• Provide support and guidance to Distributors and other dealers in ensuring stock optimization.
  

People Management

• Provide guidance and support to the team on Distributor operating standards.
  
• Identify gaps and build capability for the TDRs, Distributors and DSRs.
  
• Orientation, induction, and training of team members.
  
• Manage Performance daily.
  
• Weekly coaching and accompaniment of the Teams in Trade.
  
• Management of Distributor Accounts Receivables