BASF
Manufacturing
Description
Requirements
- Degree in Crop Protection, Agronomy, Plant Pathology, Horticulture, Agriculture, or related field
- Experience and understanding of the crop protection industry in the Upper Central Rift regions
- Minimum 5 years’ experience in marketing, sales, technical support, and/or business development
- Proven key account management experience
- Experience in fieldwork and project management
- Strong written and verbal communication skills; excellent organisational ability
- Self-driven, proactive, and motivated team player
Responsibilities
- Grow BASF’s regional sales, product presence and market share
- Deliver all sales targets across the year
- Build strong relationships with distributors, retailers, farmers and partners
- Acquire and develop new customers while strengthening existing accounts
- Maintain an accurate regional farmer database
- Manage demonstration trials to generate growth in sales
- Collaborate with key industry stakeholders - such as Cereal Growers association, Potato Council
- Represent BASF at trade shows, field days and key industry events and support marketing with farmer testimonials
- Track competitor activity and market trends to identify opportunities
- Visit farmers daily, understanding their needs and requirements and prescribe our solutions to be delivered either directly or via distributors
- Present technical and product information to customers and internal teams
- Manage the full route to market process, including distributor credit risk
- Collaborate with Marketing, Technical, Supply Chain and Finance teams
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