Sales Associate – ICT & ELV Solutions

Department: Sales & Business Development

Reporting To: Sales Manager / Head of Business Development

Location: Kenya & Sub Saharan Africa

Job Type: Full-Time | Permanent

Job Purpose

To drive revenue growth within a defined geographic or industry-based territory by proactively identifying and closing business opportunities for Bakyson’s full suite of ICT and ELV solutions. The role demands an aggressive sales mindset, solution-selling capability, and strong client relationship management to meet sales targets and support business expansion.

• Consistently meet or exceed assigned monthly, quarterly, and annual sales quotas.
  

• Close business opportunities by engaging clients from initial contact through to deal closure.
  

• Track and report on all sales activities using the approved CRM system (e.g., Zoho/HubSpot).
  

2. Lead Generation & Pipeline Development

• Identify and pursue new leads across hospitality, commercial real estate, corporate, healthcare, and educational sectors.
  

• Conduct cold calls, site visits, networking, and email campaigns to generate qualified leads.
  

• Maintain a healthy pipeline with opportunities at all sales cycle stages.
  

3. Client Engagement & Relationship Building

• Build and manage strong relationships with key stakeholders including property developers, hotel operators, contractors, and consultants.
  

• Actively listen to client needs and recommend tailored Bakyson solutions from the company’s portfolio (HSIA, IPTV, CCTV, GRMS, BMS, Access Control, Fire Alarm, etc.).
  

• Provide clients with accurate technical and commercial information in collaboration with the presales team.
  

4. Proposal Coordination & Bid Management

• Work closely with the Presales and Projects teams to deliver well-crafted technical and commercial proposals.
  

• Ensure client proposals are submitted on time, professionally presented, and fully aligned with the RFP/RFI requirements.
  

• Follow up consistently on submitted bids to drive conversion and negotiate terms where required.
  

5. Reporting & Sales Administration

• Submit detailed weekly reports outlining client meetings, sales activities, and pipeline updates.
  

• Maintain accurate and up-to-date records of all client interactions, proposals, and deal progress in CRM.
  

• Prepare sales forecasts and input into company planning meetings.
  

6. Territory Intelligence & Competitive Analysis

• Conduct market research within the assigned territory to stay updated on industry trends, client developments, and competitor offerings.
  

• Provide feedback to management on pricing, market positioning, and new solution opportunities.
  

• Monitor and report any major project announcements, tenders, or partnership opportunities.
  

7. Brand Representation & Business Development

• Represent Bakyson professionally in industry events, exhibitions, and client functions.
  

• Promote Bakyson’s brand, capabilities, and past project references to gain trust and credibility in the
  territory.

• Recommend region-specific marketing and awareness strategies that can improve lead flow and visibility.
  

Key Deliverables

• Weekly activity and opportunity pipeline reports
  

• Monthly and quarterly revenue achievement reports
  

• Signed proposals, contracts, and LPOs
  

• Documented meeting notes, CRM updates, and client feedback
  

• Closed deals and successful handover to implementation teams
  

Minimum Qualifications

• Bachelor’s Degree or Diploma in Sales, Marketing, Business Administration, ICT, or related field
  

• At least 3 years of B2B solution sales experience preferably in ICT/ELV/technical services
  

• Proven ability to meet sales targets and handle a complete sales cycle
  

• Valid driver’s license and willingness to travel within the territory
  

Key Competencies

• Strong consultative selling and negotiation skills
  

• Excellent written and verbal communication
  

• Strong business acumen and results orientation
  

• Ability to build relationships and influence at all levels
  

• Self-driven, organized, and goal-oriented
  

• Ability to work under pressure and manage multiple priorities
  

• Collaborative team player who works well with technical, finance, and operations teams
  

You can also share your CV to:

bildad.mukambi@bakyson.com