Sales Executive

Qualifications & Experience

• Bachelor's degree in Agriculture, Agribusiness. Environmental Science or relevant Engineering field.
  
• 3+ years of B2B sales experience, preferably in Agri-tech, Agricultural Inputs and related products, IoT and sustainability.
  
• Proven track record of meeting or exceeding sales targets.
  
• Strong understanding of Kenya's floriculture and horticulture value chain is an added advantage.
  
• Excellent communication, presentation, and negotiation skills.
  
• Ability to work independently, travel frequently, and manage multiple accounts.
  

• Sales & Business Development
  
• Identify, qualify, and close sales opportunities within the floriculture and horticulture sectors.
  
• Develop and execute sector-specific sales strategies aligned with revenue targets.
  
• Build and maintain a strong pipeline using structured sales processes and CRM tools.
  
• Conduct product demos, site visits, and solution presentations tailored to client needs.
  
• Prepare proposals, quotations, and commercial offers that clearly articulate ROI and impact.
  
• Client Relationship Management
  
• Establish trusted advisor relationships with farm owners/directors, managers, agronomists, and procurement departments.
  
• Provide pre- and post-sales support to ensure smooth onboarding and high customer satisfaction.
  
• Maintain regular communication with clients to identify upsell and cross-sell opportunities.
  
• Market Intelligence & Strategy
  
• Establish trusted advisor relationships with farm owners/directors, managers, agronomists, and procurement departments.
  
• Provide pre- and post-sales support to ensure smooth onboarding and high customer satisfaction.
  
• Maintain regular communication with clients to identify upsell and cross-sell opportunities.
  
• Technical Understanding
  
• Sector Knowledge (Agronomy + Floriculture/Horticulture Operations)
  
• Knowledge of floriculture and horticulture crop Inputs & Environmental Management
  
• Knowledge of precision agriculture technologies
  
• Develop a strong understanding of Interpretation & Advisory Framing
  
• Develop a strong understanding of wireless sensor technologies, dashboards, and analytics.
  
• Collaborate with technical teams to design solutions that meet client requirements.
  
• Translate technical features into clear business value for decision-makers.