Sales Representative

Role Overview

The Sales Representative is responsible for driving revenue growth by identifying new business opportunities, building strong customer relationships, managing existing accounts, and executing the company’s sales strategy in the assigned territory. The role requires deep market understanding, disciplined execution, and consistent achievement of sales targets while representing the company’s brand and values in the market.

Key Responsibilities

Sales & Business Development

• Identify, develop, and convert new customers across distributors, retailers, and end users

• Grow sales volumes and market share within the assigned territory

• Achieve and exceed monthly, quarterly, and annual sales targets

• Promote and sell the company’s product portfolio by clearly explaining features, benefits, and unique selling propositions (USPs)

Customer Relationship Management

• Build long-term, trust-based relationships with existing customers

• Maintain regular customer visits and follow-ups

• Handle customer inquiries, objections, and complaints professionally

• Ensure high levels of customer satisfaction and retention

Market Intelligence & Reporting

• Collect and analyse market feedback on product quality, pricing, colours, delivery, and service

• Monitor competitor activities, pricing strategies, and new product introductions

• Identify market trends and recommend new products or improvements

• Prepare daily, weekly, and monthly sales and market reports

Coordination & Internal Communication

• Coordinate with production, dispatch, finance, and quality teams to ensure timely delivery and issue resolution

• Follow up on trial orders, bulk orders, and repeat business

• Ensure timely collection of payments as per agreed credit terms

Compliance & Integrity

• Ensure adherence to company policies, ethical sales practices, and compliance standards

• Report counterfeit or imitation products observed in the market

• Represent the company professionally at all times

Key Responsibilities

Sales & Business Development

• Identify, develop, and convert new customers across distributors, retailers, and end

  users
  

• Grow sales volumes and market share within the assigned territory

• Achieve and exceed monthly, quarterly, and annual sales targets

• Promote and sell the company’s product portfolio by clearly explaining features,

  benefits, and unique selling propositions (USPs)
  

Customer Relationship Management

• Build long-term, trust-based relationships with existing customers

• Maintain regular customer visits and follow-ups

• Handle customer inquiries, objections, and complaints professionally

• Ensure high levels of customer satisfaction and retention

Market Intelligence & Reporting

• Collect and analyze market feedback on product quality, pricing, colours,

  delivery, and service
  

• Monitor competitor activities, pricing strategies, and new product introductions

• Identify market trends and recommend new products or improvements

• Prepare daily, weekly, and monthly sales and market reports

Coordination & Internal Communication

• Coordinate with production, dispatch, finance, and quality teams to ensure timely

  delivery and issue resolution
  

• Follow up on trial orders, bulk orders, and repeat business

• Ensure timely collection of payments as per agreed credit terms

Compliance & Integrity

• Ensure adherence to company policies, ethical sales practices, and compliance

  standards
  

• Report counterfeit or imitation products observed in the market

• Represent the company professionally at all times

• Minimum 3–5 years of proven experience in field sales

• Experience in textiles, FMCG, manufacturing, or B2B sales preferred

• Strong verbal and written communication skills

• Proficiency in English; knowledge of local languages/dialects is an advantage

• Willingness to travel extensively within the assigned territory

Key Attributes of an Exceptional Salesperson

An exceptional salesperson goes far beyond meeting targets. They combine mindset, discipline, skills, and character.

1. Strong Commercial Mindset

• Thinks in terms of revenue, margins, and long-term value

• Understands how sales contributes to overall business profitability

• Focuses on sustainable growth, not just short-term wins

2. Exceptional Communication Skills

• Listens actively and understands customer needs

• Explains products clearly and persuasively

• Adapts communication style to different customer profiles

3. Relationship Builder

• Builds trust rather than transactional relationships

• Creates strong networks with distributors, retailers, and influencers

• Maintains credibility through honesty and reliability

4. High Level of Self Motivation

• Works independently without constant supervision

• Demonstrates discipline in planning daily routes and priorities

• Maintains energy and focus even in challenging markets

5. Result-Oriented & Target Driven

• Owns sales targets and takes accountability

• Uses data and planning to track progress

• Consistently finds ways to close gaps and exceed goals

6. Market & Customer Awareness

• Understands local market dynamics and customer buying behaviour

• Stays informed about competitors, pricing, and trends

• Anticipates changes and adjusts strategy quickly

7. Negotiation & Closing Skills

• Confidently handles price discussions and objections

• Balances customer needs with company margins

• Knows when to push and when to walk away

8. Problem-Solving Ability

• Identifies issues quickly and proposes practical solutions

• Handles customer complaints calmly and efficiently

• Works cross-functionally to resolve delivery, quality, or payment challenges

9. Strong Work Ethics & Integrity

• Collects payments responsibly and transparently

• Respects company policies and customer agreements

• Acts as a trusted representative of the company brand

10. Continuous Learner

• Curious about products, markets, and selling techniques

• Accepts feedback positively

• Always seeks improvement in performance and knowledge