Senior Marketing Manager – Brand & Consumer Insights

Qualifications & Experience

• Bachelor's degree in Marketing, Business, Economics, or a related field
  
• Master's degree (MBA preferred) is an advantage
  
• 5–7 years of overall experience in marketing, consumer insights/research, trade marketing, or brand management
  
• At least 4 years of experience in a people management / team leadership capacity
  
• Demonstrated experience managing cross-functional or multi-disciplinary teams (research, social media, trade marketing, design)
  
• Experience in data-driven decision-making and analytics
  
• Experience in high-growth sectors (e.g., fintech, telecom, energy, FMCG) is an advantage
  

Consumer Insights & Research Leadership

• Own the end-to-end consumer insights strategy support across the customer lifecycle (pre-sale, onboarding, usage, retention, and recovery).
  
• Lead and manage the consumer insights team and telephonic researchers to deliver continuous, actionable insights.
  
• Design and oversee:
  • Market research and segmentation studies
    
  • Customer behaviour and usage analysis
    
• Establish structured feedback loops from customers into product development, sales strategy, and customer success operations.
  
• Drive a data-led culture by embedding insights into decision-making across teams.
  
• Partner with Sales, Customer Success, and Operations to improve customer experience and reduce churn drivers.
  

Marketing Strategy & Brand Management

• Develop and execute the overall marketing and brand strategy aligned to business growth objectives.
  
• Ensure consistent brand positioning and visual identity across all customer touchpoints.
  
• Translate insights into targeted campaigns, customer messaging, and value proposition refinement.
  
• Oversee development of campaign calendars and go-to-market plans.
  

Trade Marketing & Field Activation Oversight

• Provide strategic direction to the Trade Marketing team on field activations, dealer/agent engagement, and in-market visibility and branding.
  
• Ensure alignment between trade activities, sales objectives, and regional performance needs.
  
• Monitor and optimize ROI on activations and promotions.
  

Social Media & Digital Engagement

• Oversee the Social Media Lead to drive customer engagement, brand visibility, and digital lead generation.
  
• Ensure social platforms are leveraged for customer insights gathering, real-time sentiment analysis, and customer support feedback loops.
  
• Guide content strategy aligned to brand and commercial goals.
  

Graphic Design & Creative Output

• Oversee the Graphic Design function, ensuring all creative assets (campaign visuals, trade materials, social content, digital collateral) are on-brand, high-quality, and delivered against agreed timelines.
  
• Set creative direction and brief the design team based on insights, campaign objectives, and brand guidelines.
  
• Maintain and evolve brand visual standards across all internal and external touchpoints.
  
• Review and approve design output prior to publication or activation.
  

Performance Management & Reporting

• Define and track key KPIs across functions, including:
  • Customer satisfaction
    
  • Campaign performance
    
  • Cost of acquisition (CAC)
    
  • Customer lifetime value (LTV)
    
  • Trade marketing ROI
    
  • Creative turnaround time and output quality
    
• Develop dashboards and reporting frameworks for leadership visibility.
  
• Continuously optimize strategies based on performance insights.
  

Team Leadership & Capability Building

• Lead, mentor, and develop a multi-functional team including Consumer Insights Analyst, Telephonic Researchers, the Social Media Lead, Graphic Designer, and the Trade Marketing team.
  
• Build strong capabilities in data analysis, customer research, brand and campaign execution, and creative production.
  
• Foster a high-performance, insight-driven culture.