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PepsiCo
Brand Manager, Quaker
Lagos, Nigeria
Closing: May 15, 2024
15 days remainingPublished: Apr 30, 2024 ( today)
Job Requirements
Education:
Work experience:
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Job Summary
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Qualifications
- Marketing / Business Tertiary qualification (Degree) as minimum
- Strong numerical bias.
- Demonstrable P&L understanding
- Strong social media and digital communication skills
- Presentation skills
- Persuasive skills
- Negotiation skills
- Strong Computer skills (literacy)
- 5-7 years of marketing experience within the FMCG industry
- Experience in Food Industry a must.
- Experience managing food brands preferrable.
Responsibilities
Qualifications
- Marketing / Business Tertiary qualification (Degree) as minimum
- Strong numerical bias.
- Demonstrable P&L understanding
- Strong social media and digital communication skills
- Presentation skills
- Persuasive skills
- Negotiation skills
- Strong Computer skills (literacy)
- 5-7 years of marketing experience within the FMCG industry
- Experience in Food Industry a must.
- Experience managing food brands preferrable.
- Own the development of strong functionally aligned brand AOP plans
- Lead the execution of AOP plans to ensure delivery of set KPIs.
- Manage the artwork development process with design agencies and ensure approval by the relevant internal stakeholders.
- Engagement with creative agencies in delivering relevant consumer centric marketing campaigns.
- Supervise BTL agencies ensuring mechanics are aligned and required fast pivots are executed.
- Lead alignment of marketing activities with distributors and supervise execution ensuring delivery of aligned activity KPIs
- Support innovation projects through the stage gate process.
- Landing integrated annual brand plans with the cross functional team.
- Support the BU and Country in development of PSP, aligned to the category strategy and growth priorities.
- Effectively managing the brands budget, and ensure compliance with all controls.
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