Go To Market (GTM) Coordinator

Qualifications
Required Skills & Attributes:

• You have a First Degree in a relevant discipline.
• Minimum 5 years of pertinent experience in the Consumer Marketing field, with a preference for candidates who have exposure to Retail, FMCG, Consumer Durables, Telecom, or Rural Finance.
• Proven track record of innovative consumer marketing accomplishments/high-impact results (based on metrics/ROI).
• Good understanding of consumer insights and primary research concepts and tactics such as home use testing, focus groups, surveys, attitudinal, ethnographic, and concept testing.
• Ability to work under pressure and to deadlines in an independent capacity. To be a self-starter and self-motivator, working effectively with minimal direction.
• Strong in storytelling and have excellent communication skills.
• Analytically inclined with the ability to run numbers to determine ROI and effectiveness of campaigns.
• Passion for rural development.
• Computer literacy (MS Word, Excel, PowerPoint) is highly desirable.
• Fluency in the Hausa language is an added advantage.
• Influential Leader. Knows how to build, communicate, and defend a position and has a demonstrated ability to engage and influence others up, down, and across to effectively lead.

Salary

• NGN300,000 to NGN500,000, based on experience.

Qualifications
Required Skills & Attributes:

• You have a First Degree in a relevant discipline.
• Minimum 5 years of pertinent experience in the Consumer Marketing field, with a preference for candidates who have exposure to Retail, FMCG, Consumer Durables, Telecom, or Rural Finance.
• Proven track record of innovative consumer marketing accomplishments/high-impact results (based on metrics/ROI).
• Good understanding of consumer insights and primary research concepts and tactics such as home use testing, focus groups, surveys, attitudinal, ethnographic, and concept testing.
• Ability to work under pressure and to deadlines in an independent capacity. To be a self-starter and self-motivator, working effectively with minimal direction.
• Strong in storytelling and have excellent communication skills.
• Analytically inclined with the ability to run numbers to determine ROI and effectiveness of campaigns.
• Passion for rural development.
• Computer literacy (MS Word, Excel, PowerPoint) is highly desirable.
• Fluency in the Hausa language is an added advantage.
• Influential Leader. Knows how to build, communicate, and defend a position and has a demonstrated ability to engage and influence others up, down, and across to effectively lead.

Salary

• NGN300,000 to NGN500,000, based on experience.

• Organize promotional events at our minigrid locations to create broad awareness of our 24/7 electricity services and energy-efficient electrical appliances.
• Develop marketing campaigns that resonate with rural customers’ aspirations in Nigeria.
• Hire a team of lead generation agents associates and help the field sales team acquire customers for Husk mini-grids and energy-efficient appliances (Freezers, LED TVs, etc.).
• Champion customers’ growth through great marketing initiatives: master the intersection between the value of the product and the prospective user.
• Guide customers to focus on the right strategies to recommend the most competitive, context-appropriate marketing plan.
• Communicate with the Management Team about marketing initiatives and project metrics, as well as brainstorm fresh strategies.
• Develop a measuring system for determining the success of each marketing program. Measure and report the performance of all campaigns and assess against goals (ROI and KPIs).
• Explore the possibility of new marketing technologies across digital, mobile, and omni-channel platforms to enhance the customer experience and drive brand engagement in innovative ways.
• Lead overall marketing campaign and lead generation processes.
• Ensure all relevant teams are seamlessly aligned with marketing activities to ensure ongoing customer acquisition and product sales.
• Support the implementation of creative technology solutions for the brand that increase efficiency, reduce spend, and increase marketing reach.
• Prepare marketing reports by collecting, analyzing, and summarizing campaign and sales data.
• Develop and execute comprehensive marketing plans and programs, both short and medium-term, to support sales and revenue objectives.
• Identify weaknesses in existing marketing campaigns and develop pragmatic solutions within budgetary constraints.
• Lead local creative strategy, campaign planning, and execution: Develop locally relevant consumer programming and tools in concert with sales team and operations teams.
• Utilize analytics throughout the function to accomplish strategic goals.
• Use data to inform decision-making for strategy development and adjustments as necessary.
• Track platform engagement and effectiveness through appropriate analytical tools.
• Track marketing ROI by optimizing content and channel marketing investments.
• Test faster and lower-cost options for acquiring, engaging, and retaining customers.