Regional Marketing Execution Lead

Qualifications

• University Degree in a Business area
  
• 3–5 years of Trade Marketing experience (frontline sales experience is a plus)
  
• Strong knowledge of beverage products and trade marketing fundamentals (shopper, customer, channel)
  
• Excellent stakeholder management and influencing skills
  
• Strong communication skills (written and oral) with proficiency in Microsoft PowerPoint and Word
  
• Ability to translate insights into actionable plans and deliver results under tight timelines
  
• Strong analytical skills and project management capability
  
• Knowledge of merchandising and Point of Purchase materials specification
  
• Self-starter with high learning agility and determination
  

• Act as a thought leader and partner to the Sales organization
  
• Define clear channel strategy for fragmented trade leveraging performance insights
  
• Execute and maintain Picture of Success (PICOS) for key outlets and ensure activation of new outlets
  
• Deploy and manage POSM inventory to ensure 100% utilization and optimize storage conditions
  
• Operationalize brand initiatives (national and regional) and deliver post-activity reporting
  
• Drive validation of POSM material quality and explore innovative POSMs to maintain leadership at Point of Sale
  
• Support planning, coordination, and communication between Sales, Marketing, and agencies
  
• Develop and share best practices across regions
  
• Communicate and follow up on execution of Monthly Game Plan to the sales force
  
• Ensure on-time and in-full execution of marketing campaigns as per SLA