Sales Operations Manager

Qualification and Experience

• Bachelor’s degree in Business Administration, Marketing, Economics, or related field (Master’s degree is an added advantage).
  
• Minimum of 6–10 years’ experience in Sales Operations, Commercial Excellence, or related roles within FMCG or manufacturing.
  
• Proven experience managing Order-to-Cash (O2C) processes and sales analytics.
  
• Strong working knowledge of ERP systems (e.g., SAP) and sales tools (e.g., CRM platforms).
  

Sales Operations & Business Management

• Oversee and optimize end-to-end sales operations processes to drive efficiency and performance.
  
• Lead Order-to-Cash (O2C) processes, ensuring accuracy, timeliness, and compliance.
  
• Support business planning, demand forecasting, and operational alignment with corporate objectives.
  
• Drive Sales & Operations Planning (S&OP) processes in collaboration with Supply Chain and Production teams.
  

Data Analytics, Reporting & Performance Management

• Lead data analysis, performance tracking, and reporting across sales functions.
  
• Develop, maintain, and continuously improve dashboards and key performance metrics.
  
• Monitor, interpret, and communicate periodic performance indicators to management.
  
• Provide actionable insights to support decision-making and sales strategy refinement.
  

Strategy Execution & Capability Development

• Support development and execution of sales strategies to drive market growth and profitability.
  
• Strengthen sales capability through structured training, coaching, and performance support initiatives.
  
• Ensure alignment between sales strategy and operational execution.
  

Customer & Stakeholder Management

• Oversee customer service operations, ensuring high service standards and customer satisfaction.
  
• Drive customer acquisition, onboarding, and retention initiatives.
  
• Act as the primary liaison between Sales, Marketing, Finance, Supply Chain, and external stakeholders.
  
• Manage customer claims, dispute resolution, and tracking to improve service delivery.
  

Team Leadership & Administration

• Ensure team accountability, performance management, and effective execution of responsibilities.
  
• Support employee welfare, engagement, and productivity within the sales operations team.
  
• Manage staffing needs and resource planning for optimal operational delivery.
  
• Serve as custodian of sales tools, systems, and technologies (e.g., CRM/ERP), ensuring efficient deployment and usage.
  

Operational Governance & Continuous Improvement

• Identify process gaps and implement improvements to enhance efficiency and reduce risks.
  
• Ensure compliance with internal policies, procedures, and audit requirements.
  
• Drive continuous improvement initiatives across sales operations processes.