SEO Specialist

Requirements

• Bachelor’s degree in marketing, Communications, or related field
  
• 3–5 years of proven experience in SEO
  
• Strong understanding of on-page, off-page, and technical SEO
  
• Experience with SEO tools such as Google Analytics, Search Console, SEMrush, or Ahrefs
  
• Basic knowledge of HTML, CSS, and website structures
  
• Strong analytical and problem-solving skills
  
• Excellent communication and collaboration abilities
  

SEO Strategy & Planning

• Develop and implement effective SEO strategies to improve organic search rankings and website traffic.
  
• Conduct comprehensive keyword research to identify high-value opportunities aligned with business goals.
  
• Create and execute SEO roadmaps that support marketing campaigns and product initiatives.
  

On-Page SEO Optimization

• Optimize website content, meta tags, headers, URLs, and internal linking structures.
  
• Ensure proper use of keywords, schema markup, and structured data.
  
• Collaborate with content teams to optimize blog posts, landing pages, and product pages.
  

Content Optimization

• Work closely with content creators to develop SEO-friendly content strategies.
  
• Optimize existing content to improve rankings and organic traffic.
  
• Provide SEO guidelines for blog posts, articles, landing pages, and product descriptions.
  

Website Monitoring & Maintenance

• Monitor website health and search engine performance.
  
• Identify and resolve indexing issues and ranking fluctuations.
  
• Stay updated with search engine algorithm changes and adjust strategies accordingly.