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How businesses are using customer service to win

Naturally, when the customer is happy with your service they will stick to your brand and not shift to competitors.

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Naturally, when the customer is happy with your service they will stick to your brand and not shift to competitors.

The reason as to why goodbusinesses become great is because of the loyalty they command from their customers. This ensures that the customers come back to the company over the years. To command such a loyalty from customers, you need to give good customer service. No matter what kind of business you run, creating consistently stellar customer experience plays a major role in your success.

How can business then use customer service to win;

Gets you more references 

When you offer excellent service, your clients talk about you to others. This even increases when the customer has been receiving quality service over a period of time. The references end up generating more revenue for your business. The more the references, the more clients acquired without spending a dime.

Client Retention

This is a big plus for any company as customer retention is far cheaper than customer acquisition. The main essence of having a customer support team is to offer support to your clients,Naturally, when the customer is happy with your service they will stick to your brand and not shift to competitors.

Business Reputation

Customers often talk about their experiences using any product or service hence generating excellent word of mouth. Regular clients satisfied with your company’s customer service are more likely to share their praise with others, thereby enhancing the business reputation.

Businesses should take advantage of this to increase their online presence-which is an effective way to market your products and services by getting consumers to recognize your company online through social media, as well as the company’s own website. Sharing testimonials will be of great benefit since it will be appealing to potential customers.

Creating a Niche

Good customerservice allows any business to stand out from their competitors, making them the go to solution provider. Creating a good customer service strategy will set you apart from other companies who do not deliver on their promises hence offering a sense of uniqueness for your business.Your business also becomes sustainable, competitive and difficult to beat.

Better work environment

When a customer praises your business, it also boosts your employee morale. A company that offers excellent customer service does not only benefit the clients but also the employees. No one will want to deal with hostile customers the whole day; that slowly rubs off on you.Staff who are empowered to go out of their way to deliver, do deliver above-and-beyond for their customers making them feel better about themselves and the job they do. This can lead to a more pleasant environment for the business staff.

Written by

Kelvin Mokaya

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