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Seniority (Business, strategic management)
© Fuzu Ltd
Coca-Cola
Manufacturing
Description
Experience
- 10-12+ years of leadership experience in Commercial with strong skills in Commercial and Channel Strategy, Revenue growth management, Segmentation, Route to market, Negotiation etc.
- Proven track record of execution excellence
- Proven strategic and analytical skills as well as outstanding interpersonal, communication and influencing abilities.
- Desirable to have candidates with Bottling System/Franchise and/or Commercial experience.
Responsibilities
- The key Commercial Partner for the Franchise & Bottling System in the Franchise. Lead the integration of the Commercial Strategy & Levers into our End-to-End process, plans and strategies within the Franchise to deliver joint System Value. Being the key Commercial System protagonist and partner driving transformative strategic commercial thought leadership. Key partner with Marketing to ensure commercial integration into marketing plans.
- Focus, Scope, & Impact:
- Lead & drive the integrated Commercial agenda in the Franchise & Bottling system, ensuring End-to-End Integration.
- Build & Develop the Commercial ABP for the Franchise, partnering together with Franchise & Bottler to build out the detailed support plans
- Prioritize the Commercial Priorities by Quarter in the Franchise
- Drive the right BBM model for the Franchise, ensuring the right pack architecture is in place, adapting based on market dynamics, leveraging the "on Demand Hub" to deliver impactful scenarios & solutions
- Be the Commercial Thought Leader and Integrator for the Franchise, act as ‘The Right Hand’ person to the Franchise GM.
- Recruit the right resources to address the identified priorities from the "On Demand Hub" (Affordability, Premium, Channel, RGM X, RTM & Digital)
- Provide Commercial input and approval of all Marketing Campaigns & Picture of Success and ensure integration into the marketing plans & processes.
- Provide commercial input in the various Commercial Strategies (ABC of Execution, Affordability, Premium) to ensure strategies and plans are right for the market
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