Requirements

• Educational Competency
  
• Bachelor’s degree in Communications, Marketing, Journalism, English, or a related field.
  

Relevant Experience

• Minimum of 2 years of experience in copywriting or content creation, preferably in an agency setting.
  
• Proven track record of creating successful campaigns and high-impact content across multiple platforms.
  
• Experience in client-facing roles and managing feedback to refine creative outputs.
  

• Content Creation and Development:
  
• Write engaging and persuasive copy for various mediums, including digital ads, websites, blogs, email campaigns, and social media.
  
• Develop creative concepts, taglines, and slogans to enhance branding and campaign messaging.
  
• Adapt writing style and tone to meet the unique requirements of each client and project.
  
• Ensure all copy adheres to brand guidelines and maintains a consistent voice.
  
• Campaign Ideation and Strategy:
  
• Collaborate with the creative and strategy teams to develop impactful campaign ideas.
  
• Contribute to the ideation process, providing innovative concepts and creative insights.
  
• Participate in brainstorming sessions to generate fresh ideas for client campaigns and pitches.
  
• Analyze campaign briefs to understand client objectives, target audiences, and key messages.
  
• Editing and Proofreading:
  
• Review and edit content to ensure accuracy, clarity, and consistency.
  
• Proofread materials for grammatical errors, spelling issues, and alignment with brand tone.
  
• Provide feedback and suggestions to improve the quality and impact of creative outputs.
  
• Research and Insights:
  
• Conduct in-depth research on client industries, competitors, and audiences to inform content.
  
• Stay updated on market trends, consumer behaviour, and emerging platforms to create relevant and impactful copy.
  
• Leverage data insights and analytics to optimize content performance.
  
• Cross-Platform Writing:
  
• Create optimized content for search engines (SEO), ensuring visibility and engagement.
  
• Develop scripts for video ads, voice-overs, and animations to enhance multimedia campaigns.
  
• Write compelling headlines, CTAs, and body copy for PPC ads, landing pages, and newsletters.
  
• Collaboration with Teams:
  
• Work closely with designers, Videographers, and account managers to align copy with visual and strategic elements.
  
• Collaborate with clients to gather feedback and refine content based on their needs.
  
• Act as a brand guardian for assigned clients, ensuring all communications align with their identity.
  
• Campaign Analysis and Reporting:
  
• Measure and analyze the effectiveness of campaigns and content through engagement metrics.
  
• Provide detailed reports on content performance and make recommendations for improvement.
  
• Iterate and optimize copy based on campaign results and audience feedback.
  
• Client Interaction:
  
• Attend client meetings to present ideas, gather insights, and discuss project briefs.
  
• Deliver persuasive presentations of creative concepts and campaign strategies.
  
• Build strong relationships with clients to understand their needs and exceed their expectations.
  
• Cross-Functional Collaboration:
  
• Collaborate with teams across other Business Units and contribute to projects, initiatives, or tasks that require cross-functional expertise.
  
• Participate in and deliver on projects or tasks assigned from other Business Units.