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Seniority (Media, communications, languages)
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Zedcrest Group
Financial Services
Description
Requirements
- Experienced level; 3-4 years of professional writing and editorial experience, preferably
- in the Fintech, Lifestyle, Education, or Startups.
- A diversified portfolio of writing samples is required.
- Demonstrated track record of writing and producing digital and print content for a range of target audiences.
- Track record of using purposeful storytelling to drive organizational impact and business results.
- Experience translating technical information into compelling human stories for a general audience.
- Understand storytelling and marketing copywriting trends across varied media types.
- Strong grasp of storytelling and marketing copywriting trends across media types.
- Basic understanding of SEO principles and ability to apply them to content strategy.
- Excellent project management skills and attention to detail.
- Openness to learning financial principles and concepts, with curiosity and adaptability to new knowledge.
Responsibilities
- Plan, develop, and manage content delivery across all marketing channels (social media, website, blog, PR articles, email, newsletters).
- Conduct research to understand customer personas and track emerging trends in content marketing and financial literacy.
- Write short- and long-form content for Zedcrest Wealth’s website, blogs, email, and social media to increase brand awareness, lead generation, and community growth.
- Manage posting and publishing of content across allocated channels.
- Ensure tone, style, and voice are consistent with Zedcrest Wealth’s values and mission.
- Strategize and improve content delivery and promotion to meet business objectives.
- Work closely with the Research and Portfolio Management team to create research-driven, intelligent content that strengthens Zedcrest Wealth’s thought leadership.
- Apply basic SEO principles to content creation and publishing, ensuring optimized visibility and reach across search engines.
- Work closely with the Research and Portfolio Management team to create research-driven, intelligent content that strengthens Zedcrest Wealth’s thought leadership in financial literacy and wealth management.
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