Marketing, Communication And Business Development Manager

Job Purpose

The role leads the hospital's marketing, communication and business development agenda to strengthen institutional visibility, reputation, stakeholder engagement, and sustainable growth. It provides strategic leadership for marketing, communication, public relations, customer experience, partnerships, and resource mobilization, and builds lasting relationships with patients, communities, corporates, donors, insurers, and other key stakeholders.

Key Responsibilities

Marketing, Communication, and Public Relations Management

• Develop and implement integrated marketing, communication, and public relations strategies that strengthen the hospital's brand, market positioning, visibility, and reputation.
  
• Serve as the primary liaison for hospital communication, coordinating publications, press releases, media advisories, and conferences.
  
• Enhance the hospital's visibility through print, broadcast, and digital media, including media relations and social media.
  
• Monitor market trends, media coverage, and public perception, and advise management on opportunities and reputational risks.
  

Business Development and Resource Mobilization

• Lead the business development agenda by identifying new markets, service opportunities, and revenue streams.
  
• Develop and maintain strategic relationships with corporates, insurers, donors, development partners, faith-based organizations, and community groups.
  
• Lead resource mobilization, including fundraising campaigns, sponsorships, grants, and strategic partnerships.
  
• Develop business proposals, partnership concepts, and sponsorship packages, and track leads, conversions, and revenue opportunities.
  

Stakeholder and Customer Experience Management

• Oversee the resolution of escalated patient and client complaints and provide strategic direction on customer experience.
  
• Serve as the focal point for major media engagements.
  
• Build effective relationships with the church, community, government institutions, media, corporate clients, and insurers.
  

Leadership and Performance Management

• Lead, supervise, and mentor the marketing and public relations manager, corporate affairs and communications officer, and customer experience officer.
  
• Develop and manage departmental budgets, ensuring prudent use of resources and accountability.
  
• Prepare timely departmental reports, including performance, business development, campaign, and stakeholder engagement reports.
  

Spiritual Leadership and Institutional Culture

• Provide visionary spiritual leadership that upholds and models the hospital's Christian values.
  
• Promote spiritual well-being among staff, patients, and the community.
  

Qualifications & Experience

• A minimum of a bachelor's degree in marketing, business administration, public relations, communications, strategic management, or a related field from a recognized institution.
  
• Must be a member of the Public Relations Society of Kenya (PRSK) or the Kenya Union of Journalists (KUJ) with good standing.
  
• Must hold a valid practicing license.
  
• A minimum of six (6) years of relevant experience, with three (3) in a supervisory capacity.
  

Technical and Behavioral Skills

• Practical knowledge of media engagement, including handling press queries, interviews, and crisis communication.
  
• Creativity in marketing campaigns, branding, and enhancing institutional visibility.
  
• Proficiency in digital communication, including social media management, content creation, and online campaigns.
  
• Confidence in public speaking and representing the hospital at external forums.
  
• Negotiation and influencing skills to secure support, partnerships, and collaboration.
  
• Team leadership abilities, including supervision, motivation, and mentorship of staff.
  
• High cultural sensitivity, integrity, and commitment to the hospital's values and reputation.