Analyst Master Data

Skills, Experience & Education Education

• Bachelor’s degree in Information Systems, Computer Science, Business Administration, Data Management, or a related field
  

Experience

• 4–5 years experience managing customer/product/route/pricing master data, ideally in FMCG, CPG, or bottling environments
  
• Hands-on experience with SFA platforms (e.g., Salesforce), understanding their role in field execution
  
• Exposure to working with sales, marketing, supply chain, and finance teams
  

Key Duties & Responsibilities

Key Outputs and Accountabilities include, but not limited to:

Accurate and Consistent Master Data

• Ensure customer, outlet, route, pricing, and product data is accurate, complete, and maintained consistently across all platforms (e.g., SFA, ERP, CRM).
  
• Maintain data integrity by conducting regular audits and reconciliation processes.
  

Timely Data Maintenance

• Support quick turnaround times for new customer creation, updates to existing records, route changes, and pricing modifications.
  
• Enable rapid onboarding of new accounts and territories without disruption to sales execution.
  

Support for Sales Execution and Route to Market

• Provide clean, updated customer and route data that enables the SFA system to function effectively for sales reps.
  
• Ensure territory and route structures in the system reflect real-world sales team organization and distribution models.
  

Compliance with Data Governance Policies

• Enforce and align with internal data standards and governance policies.
  
• Maintain audit trails and adhere to regulatory or business rules around data handling (e.g., GDPR, customer segmentation).
  

Effective Issue Resolution and User Support

• Act as the point of contact for data-related issues from the sales, customer service, and distribution teams.
  
• Collaborate with IT, commercial, and digital teams to resolve data discrepancies and system issues.
  

Enable Reporting and Analytics

• Ensure data is structured to support commercial reporting, territory planning, and performance analytics.
  
• Collaborate with BI teams to improve data visibility and insights for decision-making.
  

Process Improvement and Automation

• Identify opportunities to streamline master data workflows using automation tools or system enhancements in collaboration with the Group Office Master Data team
  
• Contribute to projects aimed at improving data flow between systems (e.g., SFA ? ERP).
  

Stakeholder Collaboration

• Work closely with Sales, Marketing, Distribution, IT, and Finance teams to ensure data meets cross-functional needs.
  
• Address any discrepancies or issues within master data which can affect the effectiveness of the RTM strategies.
  
• Participate in cross-departmental initiatives impacting customer data or sales tools