Area Sales Manager- Western

Qualifications

• 5+ years of experience selling agri-inputs directly to large commercial farmers.
  
• Bachelor’s degree.
  
• Qualifications in agronomy or agribusiness will be an added advantage.
  
• Must have sound knowledge of farming activities in the area of operation.
  
• Experience managing field teams and / or coaching sales teams.
  
• Strong communication and interpersonal skills.
  
• Self-motivated with a results-driven approach.
  
• Comfortable using tech tools i.e. smartphones, laptops.
  
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint).
  
• Comfortable running basic analysis i.e. on performance metrics, cost-benefit analysis for farms.
  
• Fluent level of spoken and written English, good level of Swahili.
  
• Able and willing to self-drive (must have a driving license).
  

Managing and growing the promoter team (30% of time).

• • Recruit, hire, onboard and train promoters placed at depots and agrovets across the hub
    
  • Run daily calls and bi-weekly in-person visits with each promoter to coach performance, resolve issues, and keep them motivated.
    
  • Handle poor performance and vacancies quickly, so no depot or agrovet is left without active coverage.
    

Partnering with depot staff and agrovet owners/managers (20% of time)

• • Visit depot staff and agrovet owners/managers bi-weekly to build and maintain a strong working relationship.
    
  • Follow up on and collect outstanding payments from depots and agrovets.
    
  • Resolve issues raised by depot staff or agrovet owners/managers, escalating any that need more help.
    

Managing Digital Communication Associates (20% of time)

• • Visit each Digital Communication Associate bi-weekly, coach them on their calls, and review their performance.
    
  • Support collaboration between Digital Communication Associates and promoters so farmer follow-up doesn't fall through the cracks.
    
  • Take part in select farmer-facing events run with or by Digital Communication Associates.
    

Direct sales to commercial farms (20% of time)

• • Identify promising farms (typically 10+ acres) surfaced through promoters, associates, or your own network, and selectively take over nurturing the ones with the best potential.
    
  • Manage a pipeline of around 10 repeat commercial-farm accounts and 10 active leads, visiting repeat accounts bi-weekly.
    
  • Close sales with these farms, and keep growing their repeat purchase volumes.
    

Reporting (10% of time)

• • Record and report hub sales performance every week.