ACLED
Non-profit + 1 more
Description
Skills and Experience
ACLED is seeking applicants who have the following skills and experience:
Essential Skills
- Professional proficiency in design tools: Canva, Adobe Creative Suite (Photoshop, Illustrator, InDesign), or equivalent.
- Demonstrated ability to create executive-level presentations and B2B marketing collateral.
- Strong visual storytelling skills — you understand hierarchy, whitespace, color theory, and how design serves content.
- Portfolio demonstrating work for corporate or professional audiences.
Responsibilities
Visual Marketing Content Creation & Design
- Create marketing materials that demonstrate why ACLED's products are a must-have for business decision-makers.
- Design social media carousels and infographics that translate conflict data into actionable business intelligence.
- Produce polished multimedia content (video tutorials, slide decks, one-pagers, client briefing templates) tailored for corporate audiences.
- Develop compelling visual narratives that demonstrate return on investment, risk mitigation value, and competitive advantage.
- Design newsletter templates for diverse stakeholder segments (executives, analysts, policymakers) that align with written content from the Marketing Communications team.
- Build reusable design systems and templates that maintain brand consistency while enabling rapid content production.
Digital & Web Design
- Design landing pages and web sections showcasing ACLED tools to specific audiences (mining sector, financial services, insurance, strategic risk sectors).
- Collaborate with the web team to create visually compelling, conversion-optimized user journeys.
- Audit and refine website visuals to eliminate friction points and clarify value propositions.
- Ensure visual accessibility and responsiveness across devices.
- Ensure your content and ACLED’s website, media, and social media teams’ content is optimized for SEO and GEO.
Marketing Operations & Asset Management
- Create email marketing templates for other teams to use.
- Send out marketing email campaigns.
- Ensure lists are updated in Salesforce in collaboration with the Access and Revenue teams.
- Maintain visual asset libraries and ensure brand consistency across all channels.
- Track engagement metrics and optimize visual content based on performance data.
- Coordinate with the External Affairs and Sales teams to align visual messaging across channels.
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