Media, communications, languages Jobs in Kenya

Responsible for the overall marketing delivery of Agro Division including brand identity and brand campaigns & communication.

Responsible for the overall marketing delivery of Agro Division including brand identity and brand campaigns & communication.

Brand
Management

• Gather necessary research relating to the brands in the portfolio and ensure deep understanding of brand features and USPs; proactively participate in product training alongside Sales teams.

• Understand the brand guidelines, visual identity, global campaigns and global communication guidelines for each brand in one’s portfolio.

• Collaborate with Sales teams to obtain a deep understanding of the customer profile for all models of one’s brand portfolio including profiling target consumer groupings and gathering brand insights.

• Lead and facilitate weekly/monthly meetings with relevant commercial heads to review brand strategy, priorities and required actions for achievement of brand goals and targets.

• Manage brand campaign execution calendars and ensure all activities, events and activations are coordinated throughout brand campaign period.

• On a bi-monthly basis, monitor campaign response / measure success of each campaign and make recommendations to immediate supervisor and put into place agreed follow-up actions.

• Ensure proper branding in line with global brand visual identity guidelines in all customer touchpoints including events, web /digital, showrooms and points of sale

• Manage communication for strategic alliances involving one’s brands

• Ensure completion of campaign checklists and timely follow-up with relevant stakeholders

• Use email or other electronic marketing techniques to inform dealers / customers of new products launches and contribute to lead generation.

Events execution

• Effectively organise internal and external events and meetings preparing/securing information as necessary.

 Media and Agency engagement

• Plan and execute press releases and other media engagement activities factoring necessary lead times.

• Write agency advertising campaign and media briefs.

• Liaise with agencies to produce advertising campaigns in line with overall brand plans and budgets as approved by the Brand Manager.

• Work closely with PR Company / Advertising Agency on copy writing of articles, marketing materials etc.

 Marketing Strategy and Planning

• Support the Brand Manager, Marketing in the creation of detailed marketing proposals / plans in line with strategy and targets, and within budget.

• Undertake detailed on-going analysis of marketing campaigns to ensure targets are met and ROI is analysed.

• Review the on-going competitor analysis report and make appropriate recommendation on brand strategies.

• Prepare brand strategy presentations and plans for periodic communication and updates to Directors, relevant Heads of Department, Distribution Network (Branch Managers and Dealers) and Brand Principals

• Proactively lead the creation of Marketing Department standard operating procedures (SOPs) and checklists based on identified business need or as and when required by immediate supervisor

• Lead and deliver on ad-hoc projects as they arise.

Stakeholder Management-i.e. Principles e.g. reimbursement management

Budgeting and Cost Management

• Monitor on-going campaign spend against the budget, ensure accurate record keeping and highlighting where variance occur in collaboration with Finance and Marketing

• Report to Brand Manager, Marketing on budget status and expenditure.

• Prepare Marketing expenditure for reimbursement reports for submission to Principles following approval by the Brand Manager.

Managing production-marketing materials and reviewing branded products and dealing with agencies

• Supervise efficient production of great quality marketing material & branded merchandise with selected internal and external designers  in line with brand guidelines.