Media, communications, languages Jobs in Kenya

· To ensure that the company Website is easily found by the target audience

· To Optimize website structure and content so as to drive relevant traffic to the website.

· He/She will be responsible for website content and for creating and implementing content strategy in order to ensure online objectives are achieved

· Execute eCommerce and social media strategies to meet revenue and growth targets.

· He/She will be responsible for managing online presence and company brand by using social network tools such as Facebook, Twitter, Instagram and LinkedIn.

· Must be able to use email marketing platforms such as Mailchimp and mailerlite to build custom email campaigns.

· The digital Marketer will be responsible for converting an online visit into online sales

· Play a key role in the strengthening and implementation of the company’s strategy

· Website data management and analysis.

· Strategy implementation and monitoring through data analysis and SOI

· Continually drive improvements in the user experience and customer journey across all online touchpoints, in order to drive conversion rate optimization and revenue

· Ensuring that payment options and promotional tabs are configured correctly.

· Monitoring website traffic and customer reviews to gauge responses to site updates.

· Analysing sales-related data to predict future sales

· Collaborate with the team on improving marketing materials based on insights from the field.

· Always understand the current market trends including competitors and communicate such information to the management team.

· Provide excellent customer service and management to all customers

· Other strategies include video Marketing. Influencer marketing, Programmatic advertising, Affiliate marketing, and pay–per–click advertising

Key Qualifications.

· Bachelor’s Degree in BBIT, Marketing& Communication or any other Business related field

· At least 2 years of experience in Digital Marketing

· Excellent data analytics and excel proficiency is a plus

· Demonstrable understanding of the strategic role of marketing and communication to impact on business results

· Excellent writing and editing skills

· Must have the ability to develop and successfully execute and track marketing campaigns

· Excellent planning, organizational skills with high integrity