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Simba Corporation

Fuzu Exclusive
BRAND MARKETING EXECUTIVE (AGRO)

Nairobi, Kenya

United Nations Office at Nairobi

Public Informaticommunication Specialiston Assistant (Tour Guide)

Nairobi, Kenya

Global Alliance for Improved Nutrition (GAIN)

Communication Assistant

Nairobi, Kenya

Sheer Logic Management

Social Media & Telesales Intern

Nairobi, Kenya

Absa Group Ltd

Channels Operations Team Leader

Nairobi, Kenya

enezaIT Solutions Limited

Digital Marketer

Nakuru, Kenya

Living Goods

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Kenya

ACDI/VOCA

Event Rapporteur

Kenya

Norwegian Refugee Council

Global Recruitment Adviser

Nairobi, Kenya

Mogo Kenya Limited

Graphic Design And Social Media Manager

Nairobi, Kenya

Leading company in Education, academic

Communications Manager

Nairobi, Kenya

BBC

Journalist, BBC Monitoring (French)

Nairobi, Kenya

National Government Constituencies Development Fund (NG-CDF)

Media Relations And Communication Officer

Nairobi, Kenya

World Vision

Communications Manager, Visionfund

Kenya

African Population and Health Research Centre

CARTA Program Communications Officer

Nairobi, Kenya

UNEP

Communications Consultant

Nairobi, Kenya

Karatina University

Corporate Communication Officer

Nyeri, Kenya

Archer Digital

Social Media Manager & Content Strategist

Nairobi, Kenya

Black Pen Recruitment

Social Media Manager (Fintech / Cryptocurrency)

Nairobi, Kenya

DanChurchAid (DCA)

Communications And Reporting Assistant (CRA)

Nairobi, Kenya

GIZ KE

Communications And M & E Officer - Digital Transformation Centre

Nairobi, Kenya

Tetra Pak Limited

Head Of Public Affairs And Government Relations, Middle East And Africa

Nairobi, Kenya

Furniture Elegance

Content Management Officer

Nairobi, Kenya

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UN Habitat

Video Designer

Nairobi, Kenya

Fuzu Exclusive

BRAND MARKETING EXECUTIVE (AGRO)

Closing: Feb 16, 2022

21 days remaining

Published: Jan 20, 2022 (6 days ago)

Job Requirements

Education:

Bachelor's degree

Work experience:

3 years

Language skills:

English

Job Summary

Contract Type:

Full time

Responsible for the overall marketing delivery of Agro Division including brand identity and brand campaigns & communication.


Responsibilities

Responsible for the overall marketing delivery of Agro Division including brand identity and brand campaigns & communication.


Brand
Management

  • Gather necessary research relating to the brands in the portfolio and ensure deep understanding of brand features and USPs; proactively participate in product training alongside Sales teams.

  • Understand the brand guidelines, visual identity, global campaigns and global communication guidelines for each brand in one’s portfolio.

  • Collaborate with Sales teams to obtain a deep understanding of the customer profile for all models of one’s brand portfolio including profiling target consumer groupings and gathering brand insights.

  • Lead and facilitate weekly/monthly meetings with relevant commercial heads to review brand strategy, priorities and required actions for achievement of brand goals and targets.

  • Manage brand campaign execution calendars and ensure all activities, events and activations are coordinated throughout brand campaign period.

  • On a bi-monthly basis, monitor campaign response / measure success of each campaign and make recommendations to immediate supervisor and put into place agreed follow-up actions.

  • Ensure proper branding in line with global brand visual identity guidelines in all customer touchpoints including events, web /digital, showrooms and points of sale

  • Manage communication for strategic alliances involving one’s brands

  • Ensure completion of campaign checklists and timely follow-up with relevant stakeholders

  • Use email or other electronic marketing techniques to inform dealers / customers of new products launches and contribute to lead generation.

Events execution

  • Effectively organise internal and external events and meetings preparing/securing information as necessary.

 Media and Agency engagement

  • Plan and execute press releases and other media engagement activities factoring necessary lead times.

  • Write agency advertising campaign and media briefs.

  • Liaise with agencies to produce advertising campaigns in line with overall brand plans and budgets as approved by the Brand Manager.

  • Work closely with PR Company / Advertising Agency on copy writing of articles, marketing materials etc.

 Marketing Strategy and Planning

  • Support the Brand Manager, Marketing in the creation of detailed marketing proposals / plans in line with strategy and targets, and within budget.

  • Undertake detailed on-going analysis of marketing campaigns to ensure targets are met and ROI is analysed.

  • Review the on-going competitor analysis report and make appropriate recommendation on brand strategies.

  • Prepare brand strategy presentations and plans for periodic communication and updates to Directors, relevant Heads of Department, Distribution Network (Branch Managers and Dealers) and Brand Principals

  • Proactively lead the creation of Marketing Department standard operating procedures (SOPs) and checklists based on identified business need or as and when required by immediate supervisor

  • Lead and deliver on ad-hoc projects as they arise.

Stakeholder Management-i.e. Principles e.g. reimbursement management

Budgeting and Cost Management

  • Monitor on-going campaign spend against the budget, ensure accurate record keeping and highlighting where variance occur in collaboration with Finance and Marketing

  • Report to Brand Manager, Marketing on budget status and expenditure.

  • Prepare Marketing expenditure for reimbursement reports for submission to Principles following approval by the Brand Manager.

Managing production-marketing materials and reviewing branded products and dealing with agencies

  • Supervise efficient production of great quality marketing material & branded merchandise with selected internal and external designers  in line with brand guidelines.

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