B2B Sales Executive

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Job details

Contract Type

Description

About the Role

We are seeking a highly commercial Sales Executive to drive growth across industrial and institutional clients. We have a dedicated technical team that handles product demonstrations and baker-to-baker conversion. Your job is to read all three audiences, build the commercial case at every level, and close.


Responsibilities
  • Pipeline Management: Own and manage the entire sales cycle, from aggressive prospecting and lead generation to contract negotiation and closing.
  • Relationship Building: Establish and nurture deep institutional relationships with procurement managers, commercial directors, and key decision-makers.
  • Target Mapping: Focus heavily on acquiring and growing accounts within industrial bakeries and in-store supermarket bakeries.
  • Commercial Pitching: Present compelling product value propositions backed by ROI, yield metrics, and clear cost-in-use justifications.
  • Cross-Functional Collaboration: Partner with the technical baking team to seamlessly convert successful product demonstrations into hard sales orders.
  • Market Intelligence: Monitor market trends, identify new business channels within food manufacturing/retail, and regularly report performance metrics against targets.
Qualifications
  • 3+ years of proven B2B sales experience specifically within the FMCG, food ingredients, or B2B retail supply sectors.

  • Track Record: A demonstrable history of closing high-value commercial contracts and hitting aggressive growth targets.

  • Network: Pre-existing networks or experience dealing directly with major retail chains or large-scale food manufacturers is required.

  • Skills: Exceptional communication, presentation, and negotiation skills, with the ability to speak confidently to both floor staff and C-suite executives.

  • Drive: Self-motivated, target-driven, and highly comfortable navigating long institutional sales cycles.


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