Business Development Officer

About Le Pristine Wellness and Healing Hotel

Le Pristine is a boutique hotel nestled between the Aberdare Ranges and Mt. Kenya, offering a serene, nature-inspired retreat focused on wellness, healing, and premium hospitality. With world-class accommodation, organic food and beverage offerings, expansive gardens, and unique wellness experiences, Le Pristine caters to both local and international guests seeking rest, rejuvenation, and memorable events.

As part of its growth and turnaround strategy, Le Pristine is seeking a motivated and skilled Business Development Officer to ensure Le Pristine’s offerings reach the right clients and generate sustainable revenue.

Role Overview

The Business Development officer will be tasked with driving revenue growth at Le Pristine. The role combines sales and business development responsibilities, with a strong focus on wellness, digital outreach, client relations, and lead conversion. The ideal candidate should be results-driven, entrepreneurial, and capable of converting marketing activities into tangible bookings.

1. Sales & Business Development

• Drive sales across all revenue streams (Rooms, SPA, F&B, Events).
  

• Sell packaged offerings (weekend retreats, wellness events, corporate packages).
  

• Build and manage a pipeline of corporate, institutional, and community partnerships.
  

• Negotiate and close deals, ensuring high conversion rates.
  

2. Marketing & Content Support

• Collaborate with outsourced marketing partners to ensure digital campaigns generate leads and sales.
  

• Capture and curate guest testimonials, photos, and stories for marketing use.
  

• Support influencer and vlogger activations on-site.
  

• Contribute to the execution of social media campaigns (posting, engagement, reporting).
  

3. Event Commercialization

• Proactively market event facilities (weddings, retreats, strategy sessions).
  

• Liaise with event planners, photographers, and promoters to generate bookings.
  

• Coordinate with operations to ensure seamless guest experience.
  

4. Wellness Positioning & Community Engagement

• Support the development and sales of wellness products.
  

• Build and nurture communities.
  

• Host and promote wellness talks, retreats, and signature events.
  

5. Reporting & Coordination

• Track enquiries and bookings through ERP/CRM; maintain accurate data.
  

• Submit weekly and monthly sales performance reports.
  

• Track performance of marketing and promotional partners.
  

• Provide directors with competitor insights and market intelligence.
  

• Ensure alignment with organizational SOPs and strategic objectives.
  

Required Skills and Competencies

• Sales & Business Development Acumen – Ability to generate leads, build pipelines, and close sales across all revenue streams.
  

• Marketing & Digital Fluency – Skilled in using digital tools, campaigns, and reviews to enhance visibility and drive bookings.
  

• Event Sales & Commercialization – Capable of promoting, selling, and coordinating event packages with external partners.
  

• Wellness & Community Engagement Orientation – Ability to position Le Pristine as a wellness hub and build engaged guest communities.
  

• Communication & Relationship Management – Strong interpersonal and negotiation skills to nurture partnerships and client trust.
  

• Reporting & Data-Driven Decision Making – Proficiency in tracking, analyzing, and reporting sales data to guide strategic actions.
  

Job Requirements

• 3 - 5 years’ experience in sales or business development in the hospitality industry, preferably tours and travel.
  

• Experience in corporate sales, event sales, product positioning, and community building.
  

• Proficiency in MS Office; basic experience with ERP/CRM systems.
  

• Experience in social media management.
  

• At least a diploma in Business, or related fields. A degree is an added advantage.
  

Reporting Line

The Business Development Officer will report directly to the Director/CEO and collaborate closely with department heads and directors to drive enquiry conversion and revenue growth.