Category Manager

Qualifications & Experience

• Bachelor’s Degree in Business Administration, Marketing, Supply Chain, Pharmacy, or related field.
  
• MBA or relevant Master’s qualification is an added advantage.
  
• Professional certification in Sales, Marketing, Trade Marketing, or Category Management is an added advantage.
  
• Minimum 5–7 years’ experience in FMCG, pharmaceutical, personal care, or wholesale distribution environments.
  
• Proven experience in category management, key account management, or trade marketing.
  
• Strong exposure to modern trade retail chains and multi-account commercial environments.
  
• Demonstrated experience managing sales teams and commercial execution
  

Category Strategy & Portfolio Management

• Develop and execute annual category plans covering assortment, pricing strategy, promotional calendars, and distribution targets.
  
• Conduct SKU performance reviews and recommend portfolio optimization strategies based on sales and profitability data.
  
• Analyse market trends, competitor activity, and consumer behaviour to identify growth opportunities.
  
• Support demand forecasting and supply alignment in collaboration with procurement and supply chain teams.
  

Key Account Management

• Manage commercial relationships with major retail accounts including supermarkets and strategic chains.
  
• Conduct monthly business reviews focusing on category performance, promotions, and distribution opportunities.
  
• Negotiate pricing, listings, rebates, promotional contributions, and shelf-space allocations.
  
• Drive new listings, range extensions, and promotional opportunities to accelerate category growth.
  
• Monitor account performance and coordinate corrective actions with field teams.
  

Sales Team Leadership & Execution

• Lead and supervise Sales Team Leads within the DPH category.
  
• Set quarterly sales and execution targets and conduct regular performance reviews.
  
• Coordinate with internal teams to align category execution, activations, and promotional rollouts.
  

Financial & Commercial Accountability

• Deliver monthly category performance reports covering sales, margins, and variance analysis.
  
• Ensure compliance with approved pricing, rebates, and commercial agreements.
  
• Maintain strict commercial discipline in collaboration with Finance and Procurement teams.
  

Market Intelligence & Reporting

• Monitor competitor pricing, promotions, SKU activity, and market trends.
  
• Prepare quarterly market intelligence and strategic recommendation reports.
  
• Track competitor product launches and identify risks and opportunities within the category.