CMI (Consumer and Market Insight) CD & Perform Specialist

Experiences & Qualifications

• Minimum 3 years bachelor’s degree in Business/Economics/Marketing
  
• 3+ years of experience in analytics minimum – CMI, CD, Analytics, or Finance.
  
• Confidence and comfort in working with data / numbers and being analytically sound
  
• Strong organisation awareness & business acumen skills
  
• Adept at data interpretation and art of story telling
  
• Creative problem solving
  
• Ability to overtly challenge and influence stakeholders/managing upwards
  
• Ability to independently set own priorities.
  

• CMI specialists support the CMI growth partners to lead specialist analytics, specifically in partnership of CD execution as well as in-market performance e.g. market share growth, price & promo optimisation, TDP improvement, Shopping/Retailer/Channel Insights, NRM L0-L3 etc. The key expectation is to identify profitable & relevant growth opportunities for the region they partner - from a geography, category, channel & revenue perspective.
  
• Specialist roles flow to value & deliver domain expertise across BGs in the MCO/Region – they support the CMI Growth Partners, and as such their goals & workplans are designed against CMI Growth Partner priorities. The CMI CD & Perform specialist core responsibilities include:
  
• Collaborating with Brand Building specialists on relevant work in spaces like UBS/6Ps, Brand Power, IBP etc. Ensuring analytics and actions are aligned on the Ps that they are accountable for (Price, Place, Promo).
  
• Running ad hoc custom market insight analytics & modelling projects as per business requests including Channel & Category Forecasting, Promo & Pricing elasticity modelling, Dynamo/MMM etc.
  
• Analysing Retail, Consumer panel and Brand tracking, PDC & other data sources, integrating these seamlessly with Commerce & Channel information for growth insights.
  
• Collaborating with D&A to automate standard reporting systems as required at the MCO/Regional/Country levels.
  
• Partner CD to enable data-led growth for CD e.g. support JBP, Channel Strategy, Retailer negotiations, pack & price architecture opportunities etc.
  
• Identify & leverage Shopping & basket insights to drive penetration & growth
  
• Identify Pricing & Promotion insights that lead to profitable growth
  
• Network with global market insights, shopping insights, NRM and CD Analytics teams to bring best practice analysis & insights to the local CD teams